What do loose leaf tea, convenience stores and hockey all have in common? The Village Tea Company, On the Move convenience stores and the Florida Panthers are partnering up for a loose leaf tea promotion. Their collective goal is to expose more Americans to high-quality loose leaf tea and its many benefits.
Single-serve displays will be present at 11 South Florida On the Move locations. The displays will have a variety of Village Tea blends and possibly additional products.
The partnership will be advertised in Panthers hockey arena promotions at BB&T Center and on social media. The Panthers Radio Network will also promote the partnership. Panthers marketing efforts will continue through the National Hockey League playoffs and into the offseason.
"We are excited about the partnership with On the Move and the Florida Panthers and we welcome the opportunity to introduce new customers across South Florida to the Village Tea Company brand of premium loose leaf teas through our newly launched foodservice and hospitality platform. This is especially important as we are developing additional sales and marketing initiatives in the region and we hope to make this program an integral part of those efforts," stated Janon Costley, CEO of Village Tea Company Distribution/Affinity Beverage Group in a company press release.
Village Tea Company is a small, certified USDA organic, Dallas-based African-American-owned tea company. The company practices sustainable sourcing and its packaging is recyclable.