“Whether we like it or not, by using a label borrowed from competitors we willingly or unwillingly communicate with a ‘foreign’ target audience, thereby casting doubt on the value of our own product,” says Ramaz Chanturiya.
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“The main goal of the World Tea Virtual Summit is to gather and engage the tea industry – including tea suppliers and retailers and other professionals in the industry and across vertical markets.”
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According to a new study, older tea drinkers who enjoyed more than five cups a day were shown to have more focus and sustained attention span.
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“What’s Brewing?” is a World Tea News round-up of recent happenings, news and factoids from the global tea industry…
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The opening session of the Summit will be presented by Shabnam Weber, The Tea and Herbal Association of Canada. Registration will open in early February.
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Craft Tea out of Philadelphia is all about character and personality, as it uses creative artwork for its products and offers suggestions on vinyl records to pair with its teas.
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Jersey Fine Tea is “on to something,” believes Eunice Pallot, a tea sommelier and the estate’s marketing manager.
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Changes to the top 10 superfoods list indicate a move toward foods that are plant-forward and support health, with green tea at the No. 3 spot.
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“What’s Brewing?” is a World Tea News round-up of recent happenings, news and factoids from the global tea industry…
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World Tea News Editor Aaron Kiel talks with Katharine P. Burnett, the Global Tea Initiative’s (GTI) founding director and an associate professor of Art History at UC Davis.