Author Archives: Elizabeth Dobos

Budding Products: More Matcha in Multiple Formats

ITO EN Debuts 3 New Matcha Love Flavors Brooklyn-based ITO EN (North America) INC. has added three new flavors to its premium matcha LOVE Tea bag line, bringing the total up to six. The new matcha blends are: Blueberry+ Lavender, Peach+ Cinnamon and Turmeric+Yuzu. The other flavors in the collection are: Traditional, Apple +...

Deadlines for Two Global Tea Championships Are Approaching

Two Global Tea Championship competitions and their entry deadlines are right around the corner. The Iced Tea Commercial Competition will take place Aug. 16 in Montbello, California, and the Spring Hot (Loose Leaf) Competition will take place Sept. 29-30 in Boulder, Colorado. The Global Tea Championship is an independent tea competition open to teas...

Innovative Tea Tumbler Targets Outdoor Enthusiasts

The Mountain Tea Tumbler, made by Boulder, Colorado-based The Tea Spot won the World Tea Award for Best Brewing Device (Non-Electric) at the World Tea Expo in June. Its sleek, functional and durable design makes it the perfect tumbler to accompany any outdoor enthusiast on adventures. “We are more in the business of bringing...

Budding Products: Functional Tea Launches and Changes

Aduna Launches New Super Teas London -based Aduna, a company known for its superfood powders and energy bars, has added two flavors to its Super Teas line. Turmeric and Hibiscus blends join Moringa, Baobab and Cacao to form a collection of five super teas. The pyramid bags include whole pieces of fruit, leaves, herbs,...

Miro Tea Merges Chinese History with Modern America

Miro Tea in Seattle’s metropolitan area brings a traditional Chinese teahouse into modern America. Owner Jeannie Liu said, “I wanted to create a space that was not like your typical quiet Zen teahouse, or fall into any kind of stereotypes that people believed about teahouses.” Her father spoke of teahouses in China as being...

Rocky Mountain Tea Festival Turns 20

This year marks the Rocky Mountain Tea Festival’s 20th anniversary and as one of the United States’ longest running tea festivals, it exemplifies the impact such a festival can have on tea industry professionals and the public. The Colorado-based event takes place July 28-29 at the Boulder Dushanbe Teahouse, one of the preeminent teahouses...

3 New Matcha Blends from World Tea Expo

Three top tea companies debuted innovative matcha blends at the World Tea Expo in Las Vegas June 12 to 14. ITO EN showcased the newest addition to its ready-to-drink Matcha LOVE line: Organic Ice-Steeped Cold Brew Unsweetened Cucumber + Mint + Matcha + Green Tea. With a light, smooth, refreshing flavor and no bitter...

Budding products: Refreshing Summertime Teas

ITO EN Launched Oi Ocha RTD Tea ITO EN  introduced its new organic Oi Ocha ready-to-drink tea to the United States market at the Summer Fancy Food Show June 29-July 2 in New York City. The refreshing tea is made from USDA-certified organic whole green tea leaves, purified water and natural vitamin C (ascorbic...

Tea Industry Influencers Talk Traditions that Capture Customers

World Tea News asked tea industry influencers: What traditions continue to capture customers? Here are their responses. High tech tea brewing continues to allure, but nothing replaces artisan, hand-brewed service. The increasing ubiquity of slow bars in fine cafes gives a perfect “in” for slow bar tea. And I think the two can co-exist...