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In 2003, George founded and launched the first North American tea trade show. Since then, World Tea Expo® has been thrice recognized as one of the Fastest 50™ growing events in North America, launched the leading industry news source, the World Tea News®, and created the North American Tea Championship™. World Tea Expo has also in the past held the first ever tea auction on U.S. soil, created and hosted the Top Tea Cocktail Competition™, developed the World Tea Ratings™, publishes the World Tea Buyers’ Guide™, and most recently launched the Tea Infusionist Challenge™. In 2004, George was named as one of Tradeshow Executive’s “Next Generation of Leaders”. In 2006, George was named by Gourmet News as one of the “Top 20 Under 40” in the specialty food business. In 2008 was given the Nevada Entrepreneur Award by In Business Magazine. And most recently in 2010, George was honored by the University of Nevada Las Vegas with the Jerry Valen Award of Distinction for “Hospitality and Convention Executive of the Year”. George has served on the Specialty Tea Institute Advisory Board and was chair for the 2005 STI Symposium. He was a member of Young Entrepreneurs’ Organization from 2003 to 2006. Since 2004, George has been a member of SISO (Society of Independent Show Organizers), currently serves as a Board Member, and chaired the 2010 SISO Executive Conference.