Mother's Day can be big business for tea retailers, tea shops, and tea sellers of all kinds. We've outlined some ideas for you to implement to help drive sales around this holiday!
On-Premise Tea Events
Teas and experiences around tea are in demand on Mother's Day. Don't believe us? Consider these two recent studies:
- A report by Statista on the average planned expenditure on Mother's Day gifts over the last ten years found that "special outings" ranked second in the highest expenditures only behind jewelry.
- A Tastewise study reported that tea is the fourth fastest rising ingredient related to Mother's Day at 43.15% growth.
Consumers are looking to treat mom to a special experience on Mother's Day, and your tea shop can provide it!
Plan a Mother's Day Tea Party. Consider planning a special tea tasting or high tea on Mother's Day. Set the scene with bright florals, special tea blends, and even accompanying treats.
Get Interactive. An experience doesn't always have to involve drinking tea. Offer a tea blending class, a session on cupping, or a tea and food pairing class.
Craft a Special Beverage Menu. Go beyond your usual tea offerings with tea mocktails to toast to mom.
Here a few example recipes to get you started:
Spiced Lavender Tea
Ingredients:
¾ oz. Monin® Lavender Lemon Syrup
1 pump Monin® Ginger Concentrated Flavor
10 oz. Fresh Steeped Tea
Garnishes: Flowers, lemon twist
Directions:
- Fill serving glass full of hot water to warm glass.
- Discard hot water and pour ingredients into serving glass in order listed
- Stir gently to mix.
- Add garnish and serve.
Hibiscus Spring Tea
Ingredients:
¾ oz. Monin® Hibiscus Syrup
¼ oz. Monin® Mandarin Syrup
½ oz. Fresh Lemon Juice
10 oz. Fresh Steeped Tea
Garnishes: Flowers, lemon twist, mint sprig
Directions:
- Fill serving glass full of hot water to warm glass.
- Discard hot water and pour ingredients into serving glass in order listed.
- Stir gently to mix.
- Add garnish and serve.
Selling Tea for Mother's Day
If you're strictly a tea retailer, you can still get in on the Mother's Day fun.
Offer Specials. Offer moms a special discount, a free gift, or a coupon to use on their next visit (hello, repeat customer!).
Baskets & Bundles. Curate tea collections just for mom. These can be things like a bundle of floral-focused teas, a relaxing package filled with chamomile teas, or even a basket of teas with beautiful, eye-catching packaging. Aside from teas, consider adding teaware, tea accessories, chocolates, and more.
Sales. Encourage consumers to shop early for mom with deals and discounts in the weeks leading up to Mother's Day. Or, attract those last-minute shoppers with sales on the Friday and Saturday before Mother's Day.
Shipping. If you're an online retailer, be sure to remind customers about shipping deadlines for products and gifts to make it in time for Mother's Day on May 12.
Plan to Attend or Participate in World Tea Expo, March 24-26, 2025
To learn about other key developments, trends, issues, hot topics and products within the global tea community, plan to attend World Tea Expo, March 24-26, 2025 in Las Vegas, co-located with Bar & Restaurant Expo. Visit WorldTeaExpo.com.
To book your sponsorship or exhibit space at the World Tea Conference + Expo, or to inquire about advertising and sponsorship opportunities at World Tea News, contact:
Ellainy Karaboitis-Christopoulos, Business Development Manager, Questex
Phone: +1-212-895-8493; Email: [email protected]
Also, be sure to stay connected with World Tea Expo on social media for details and insights about the event. Follow us on X, Facebook, Instagram and LinkedIn.