As consumers become more health conscious, functional beverages, including teas, are in higher demand. One of the growing types of tea is moringa tea, which is made from the dried leaves of the Moringa oleifera tree and features an earthy, herbaceous flavor. The tree is native to the Indian subcontinent and is known by a variety of names, including the "miracle tree," thanks to its purported medicinal and healing properties. In addition to having no caffeine, moringa tea is high in antioxidants and is said to lower cholestrol and blood sugar.
Given its claimed health benefits, moringa tea has become a growing trend among tea beverages on the market. Over the last few years, from 2019-2023, the moringa market grew at a 9.60% CAGR, and that growth is expected to continue.
According to a new report by Future Market Insights (FMI), the global moringa tea market size is set to hit a valuation of $8,001.40 million in 2024. Looking ahead to 2034, the current forecast projects a compound annual growth rate (CAGR) of 10.40% throughout, with a valuation of $21,456.10 million. Boxed moringa tea stands to reign in packaging type, with an estimated market share of 68.80% in 2024.
According to the report, "The presence of moringa tea across myriad sales channels like health food stores, online retailers, supermarkets, and specialty tea shops jacks up consumer reach, thereby advancing the market growth of moringa tea." Moringa tea manufacturers are introducing new and novel items with improved flavor and taste as well as organically cultivated moringa leaves.
Thanks to the presence of the trees in the Indian subcontinent, Asia Pacific currently has a substantial share of the moringa tea market. However, awareness and exports are growing. Barriers to growth include price, as moringa tea costs a bit more than those made from traditional tea leaves. A roadblock to greater adoption in the U.S. specifically could be its lack of FDA approval as a dietary supplement, leading to questions about the purity of the product in the U.S. market. However, the FMI report still shows moringa tea growing 9% from 2024-2034 in the U.S. Other leading markets for growth include China (5.3%), Germany (8.10%), and Japan (5.2% growth).
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