Tea Health / Education

Follow the Leaders: Transparency

Unilever recently became the first multinational food company to reveal in detail its entire supply chain of 300 direct palm oil growers supplying 1,400 mills. In announcing the decision Unilever’s CEO Paul Polman said, “Unilever is committed to greater transparency. A lot of people think if you outsource your value chain you can outsource...

Tea Industry Influencers Talk Traditions that Capture Customers

World Tea News asked tea industry influencers: What traditions continue to capture customers? Here are their responses. High tech tea brewing continues to allure, but nothing replaces artisan, hand-brewed service. The increasing ubiquity of slow bars in fine cafes gives a perfect “in” for slow bar tea. And I think the two can co-exist...

Pea Flower Tea: Sneaking Up on the Innovation Highway

Pea flower tea could be the next sneak up innovation in the beverage market, joining bubble tea, cheese tea, cold brew and kombucha and, perhaps even the SUI of the past decade, matcha. These came from outside the mainstream, relatively suddenly establishing a market base of enthusiastic customers. None seemed likely to become more...

Green Tea Attacks Plaque

Summary: The chemical compound epigallocatechin-3-gallate (EGCG) was found to break up and dissolve protein plaques in the blood vessels that reduce the flow of blood to the heart and brain. The study: Researchers at Lancaster University, England studying the effects of EGCG have added to the growing list of areas where there is some...

World Tea Academy Offers New Tea Blending Certification

Three new World Tea Academy classes help students along their tea journey to becoming a Certified Tea Blender. Launching this summer as part of the Tea Blending Certification track, the new advanced-level courses are among a total of seven classes that are required to obtain the new certificate. The curriculum encompasses how to conceptualize,...

Lipton Partners with WE to Empower and Support Female Tea Farmers in Kenya

Tea company commits to providing financial and business tools to 80,000 Kenyan women ENGLEWOOD CLIFFS, N.J., April 20, 2018 /PRNewswire/ — Lipton and WE are working together to empower 80,000 women in tea farming communities across Kenya by providing them access to financial and business skills training. Program participants will learn financial fundamentals from...

Tea Industry Influencers Discuss Engaging New Customers

World Tea News asked tea industry influencers the following question: What we as an industry need to do to engage new customers? Here are their responses. Make, serve, explain and inspire people about your teas…. it’s is a powerful, simple, affordable way to ‘spreads the word of tea.’ You can tweet, post, write forever,...

Jane Pettigrew’s World of Tea Takes Readers on an Adventure

Jane Pettigrew’s World of Tea’s globally inclusive and in-depth overview of the tea industry will take readers on a tea journey around the world. It covers tea production in every tea growing region on Earth—a total of 67 countries. Jane Pettigrew has 35 years of tea industry experience and is currently the director of...

10 Companies Turning Coffee Waste Into ‘Tea’

What is often regarded as coffee waste can be made into a “tea” and is steadily growing in demand as consumers become aware of just how much food in the supply chain goes to waste. It has also experienced growth as a way for farmers to diversify their income. The skins of the coffee...

Follow the Leaders: Online Tea Stores

Tea was mail-ordered for more than a century. Minimal weight and high margins (up to 70 percent) made it very popular in the early days of the internet. But industry signals are mixed on its future. Last fall Teavana closed its profitable online store (shortly after Starbucks closed its online store for coffee). At...