World Tea Expo 2018

Keep up with world tea trends and news and announcements about World Tea Expo.

10 Heroines of Tea History

Tea is so rich in history. You can find plenty of interesting books, articles, blogs and ads that bring it all to life. Look for them in the fiction, fantasy and codswallop categories. They all tell the stories of the three pivotal innovations that account for more than 80 percent of today’s tea market....

Tea Innovations That Move the Needle

Seventy-three percent of consumers report they are always willing to try something once, but true beverage innovations result in reorders, not one-offs. Manufacturers and retailers understand that innovation only matters if it moves the needle toward profitability, either by leading to more sales from existing customers, enticing new customers to buy or both. Everett...

3 Experts Offer Tips for Growing Tea at Foodservice

Moving tea service at restaurants forward remains an industry challenge. Three World Tea Expo speakers gave their insights on how to create positive change. Max Falkowitz, an editor at Saveur and Serious Eats and a World Tea Expo speaker, said there is room for improvement in how tea is presented in foodservice. “It’s an...

Director of Global Tea Initiative at World Tea Expo

Informed consumers make better choices and more frequently that choice is tea. “Compare tea to the wine industry,” suggests Katharine Burnett. “The more knowledgeable the consumer is, the more s/he buys. And this puts pressure on the industry to provide better and better quality, which makes the choices even better for all, and even...

World Tea Tour: The 3 Ps of Kenyan Tea

What to know, the education sessions to attend and some booths to visit at World Tea Expo to get the full view of what’s happening with Kenyan tea today. In Kenya, the cultivation and marketing of purple tea and the promotion of Kenyan tea as single-origin are trending. The Kenyan tea industry is also...

World Tea Expo Names Finalists in the 2018 World Tea Awards

Awards Program to Recognize the Best from the Tea Community; Ceremony to Take Place June 12 at World Tea Expo in Las Vegas  World Tea Expo, the leading trade show focused on advancing the business of tea, will present the World Tea Awards (#TeaAwards) from 6 to 8 p.m. Tuesday, June 12, at the...

Jane Pettigrew’s World of Tea Takes Readers on an Adventure

Jane Pettigrew’s World of Tea’s globally inclusive and in-depth overview of the tea industry will take readers on a tea journey around the world. It covers tea production in every tea growing region on Earth—a total of 67 countries. Jane Pettigrew has 35 years of tea industry experience and is currently the director of...