By Aaron Kiel, World Tea News
Questex announced the winners of the 2020 World Tea Best of Awards, which features tea leaders across 10 key categories. Winners were named during the World Tea Virtual Summit that took place Oct. 12-14, 2020. The awards recognition program honors some of best organizations, leaders, products and campaigns from the tea industry.
“Congratulations to this year’s World Tea Best of Awards winners, representing a wide range of innovations and companies offering tea and tea related products,” said FaithAnn Bailes, content manager for the World Tea Conference + Expo. “I am personally ‘over the moon’ about the award recipients, as they have all worked hard and deserve this recognition by their peers. Thank you to all of the winners for their contributions to the tea industry, and a huge thank you to all of the judges who worked very hard reviewing and investigating each nomination.”
The Winners Are (in no particular order):
Best Tea Video Content
Distinguishes the best use of video to enhance tea promotion or to promote tea products. Winner: “Matcha Art” video by ITO EN (see image above).
Best Tea Industry Innovation
Honors a new innovation that impacts the business of tea, moves tea forward in a positive way, or increases tea’s visibility in the beverage industry. Winner: The Great Mississippi Tea Company – Jason McDonald and Timothy Gipson.
Best Global Tea Excellence
Recognizes sustainability and social programs, processing innovations, labor condition improvements, etc. Winner: Elephant Origins.
Best Tea Product
Honors eco-friendly or creative products, including tea blend development, teapots, tea infusers, design, etc. Winner: The Scents of Tea.
Best Service Excellence Award
Commends tea presentation and customer service that promotes growth in consumer awareness and tea appreciation. Winner: The G.S. Haly Company.
Best Tea Startup
Recognizes a new tea business that’s a shining example of how to do things right. Winner: Fusspot Collagen Beauty Tea.
Best Tea Advocate
Honors a person or company that represents tea in a positive light by using a new approach, or by lecturing about tea or using tea in a meaningful way. Winner: Ramaz Chanturiya, Chairman, Tea Masters Cup.
Best Tea Campaign
Recognizes the best tea campaign, which includes new branding ideas, marketing efforts, ad campaigns, events, product promotion and other fresh ideas. Winner: Flying Tea Kits by Café Barnabas.
Best Tea Publication
Honors the best tea publication, blog or other media outlet that covers tea. Winner: Tea & Coffee Trade Journal, Bell Publishing.
Best Tea Culinary / Craft Application
Highlights the best in craft and culinary tea applications in food and beverage. Winner: Eat More Tea – Lisa McDonald, Owner, TeaHaus.
Nominees for the World Tea Best of Awards were submitted earlier this year and finalists were determined by a panel of judges from the tea industry, as well as Questex’s World Tea team. To see the complete list of previously announced finalists, click here.