“What’s Brewing?” is a World Tea News round-up of recent happenings, news and factoids from the global tea industry.
Here’s what’s notable:
iNTEA’s Range of Functional Mount Olympus Tea Expands in Greek Supermarkets; Company Looks to Develop Its Brand in Other Markets
AB Vassilopoulos, one of Greece’s major supermarket chains and a part of the Ahold Delhaize Group, is the latest food retailer to add iNTEA’s range of Functional Mount Olympus tea products to its shelves. Consumers can now find INTEA’s unique Nespresso-compatible capsule range of functional teas in an additional 100 AB Vassilopoulos stores across Greece.
As the producer company, Inbeverages SA continues to extend its coverage across Greece. The company is also beginning to focus on export markets, as it seeks to identify reliable and reputable local partners capable of establishing INTEA in their markets.
Gregory Dounis, chairman of the board of Inbeverages S.A., the producer of the INTEA range of products, said, “We now have 100 more reasons to feel proud of what our innovative products have achieved and strongly believe that the quality profile of AB Vassilopoulos is ideally suited to house our unique and high-quality range of INTEA’s Functional Mount Olympus teas in Nespresso-compatible capsules. Anyone interested in adopting a healthier lifestyle today – something we strongly recommend – can now do it in an even simpler manner with the convenience of the capsule version of INTEA.”
Inbeverages is a Greek company based in Athens that produces functional beverages made of Greek natural ingredients. The company’s first line of products is a series of premium herbal teas. The base ingredient in all its teas is the old Greek Mount Olympus tea (a caffeine-free tea), known for its beneficial properties for thousands of years, which in turn is enriched with traditional, Greek medicinal herbs, depending on the functionality of each SKU produced. Each of the first five SKU’s is available in either biodegradable pyramid bags or Nespresso-compatible capsules to conveniently suit the needs of each consumer.
For more information regarding iNTEA, visit Inbeverages.gr/en/intea-products.
CALL FOR SPEAKERS: World Tea Conference + Expo, July 14-16, 2021
The World Tea Conference + Expo issued its call for speakers for the upcoming event, which takes place July 14-16, 2021 in Denver, Colo.
If you’ve presented professionally in the past and believe that you have a current topic that will interest, inspire and educate attendees, please visit the conference website or WorldTeaExpo.com/cfp to apply.
This year, the World Tea Conference + Expo will focus on problem-solving topics to help businesses and professionals of all kinds – businesses that produce, sell or serve tea – overcome challenges in these trying times.
FaithAnn Bailes, content manager for Questex’s World Tea Conference + Expo and the World Tea Virtual Summit, said, “I have been hearing about all the unique ways that companies have been dealing with the hardships of the pandemic and found inspiration in the clever ways that each company has dealt with the problems of COVID. We look forward to hearing from them at conference and expo in Denver. I am thanking you all in advance for supporting the conference and the tea community.”
The deadline to submit a speaker proposal for the World Tea Conference + Expo is April 5, 2021 at midnight MT. If your topic is accepted by the event’s education committee, you will be notified via email by mid-May.
Visit WorldTeaExpo.com/cfp for details on becoming a speaker.
PEOPLE Magazine Announces 'PEOPLE Royals,” Featuring ‘What Tea Means to Me’ by Duchess of York Sarah Ferguson
PEOPLE magazine, which celebrates popular culture, is introducing a new quarterly publication focused exclusively on all things Royal – and tea will take the spotlight in the upcoming edition with a special feature.
Duchess of York Sarah Ferguson will pen one of the features in the magazine – a first-person essay on “What Tea-Time Means to Me.”
The Spring 2021 premiere issue of "PEOPLE Royals," featuring Ferguson, hits newsstands on March 5 for 12 weeks. The 100-page premium publication's newsstand price will be $12.99 US/$15.99 Canada and will also be available via annual subscription.
To learn more, visit People.com.
Coffee and Tea Global Market Report 2021: COVID 19 Impact and Recovery
Reportlinker.com announced the release of a new report, Coffee and Tea Global Market Report 2021: COVID 19 Impact and Recovery to 2030.
According to the research, the market will grow from 140.2 billion in 2020 to $143.08 billion in 2021 at a compound annual growth rate (CAGR) of 2.1 percent. The growth is mainly due to companies rearranging their operations and recovering from the COVID-19 impact, which had earlier led to restrictive containment measures involving social distancing, remote working and the closure of commercial activities that resulted in operational challenges. The market is expected to reach $193.78 billion in 2025 at a CAGR of eight percent.
According to the report, Asia Pacific is the largest region in the global coffee and tea market, accounting for 46 percent of the market in 2020. Western Europe was the second largest region accounting for 2 percent of the global coffee and tea market. Africa was the smallest region.
The report notes that the COVID-19 outbreak has acted as a massive restraint on the coffee and tea manufacturing market in 2020, as supply chains were disrupted due to trade restrictions and consumption declined due to lockdowns imposed by governments globally. However, there’s been Increasing demand for ready-to-drink (RTD) beverages, and that’s expected to drive the coffee and tea market in the forecasted period. The global RTD tea and coffee market will reach $116.1 billion by 2024 at a CAGR of 5.6 percent, while the global consumption of RTD tea alone is expected to reach 50 billion liters by 2021 at a CAGR of 5.3 percent.
To learn more about the report, visit Reportlinker.com.