When it comes to flavors, what can the overall beverage industry expect to see in 2023? According to leading custom beverage development company, Flavorman, beverage products of all kinds will feature tropical and tangy flavors in the New Year.
Flavorman noted that more beverages in 2023 will include pineapple, mango and grapefruit, with floral elderflower and soothing lavender providing a sophisticated essence and a balanced blend of flavors.
Last year, Flavorman predicted beverage market trends like the return of bold classics, including cherry, watermelon and apple. These simple, tried and true beverages increased in popularity in the manufacturer space in 2022, per Flavorman.
“Much like patterns in other markets, we’re predicting a transition toward functionality, simplicity and natural alternatives in the beverage space,” said David Dafoe (pictured below), founder and CEO of Flavorman. “We’re thrilled to bring back another year of predictions and hope they’re as enjoyable for everyone else as it is for us to have these conversations. The industry can expect energetic and effervescent flavors, and there will be a big emphasis on simplicity in terms of product appearance. Overall, another big year for changes in trend popularity.”
The expected 2023 beverage shift to tropical and tangy coincides with the general market leaning toward “better-for-you” alternatives, with consumers expected to gravitate toward “less is more” regarding color, packaging and design.
Environmentally-friendly materials and sustainable packages are expected to remain a primary focus as the general public seeks recyclable alternatives.
Additionally, the market is expected to see an emphasis on clean ingredient statements.
In addition, Flavorman experts expect functional ingredients from natural sources to continue trending upward with nods toward subtle sweetness and the inclusion of elements with reputable health benefits.
“2023 is shaping up to be another year of returning to simplicity when it comes to beverages,” said Tom Gibson (pictured below), chief flavorist at Flavorman. “The ongoing clean and natural trend in the beverage space shows us how the quality of ingredients is shaping how consumers value what they’re drinking, and there is now a constant emphasis on what we’re fueling our bodies with along with the added health benefits.”
Flavorman, based in Louisville, Ky., helps clients – big and small – bring custom products to market from concept to production planning and quality control. They’ve helped beverage brands of all kinds create more than 80,000 beverage formulations.
To learn more about Flavorman, visit Flavorman.com.
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