The matcha market value is expected to cross USD $5.5 billion by 2027, according to a new research report by Global Market Insights Inc., based on the growing demand for healthy and safe products, along with the increasing demand for a variety in tea flavors.
The matcha industry's overall size from steamed production technology is set to surpass USD $2 billion by 2027. The increasing adoption of steamed production technology – due to its ability to retain the green color of the tea leaves and low production cost, per Global Market Insights – will boost product demand.
With steamed production technology, the tea leaves are steamed using a machine and then air-dried, locking in the young tea leaves for a bright green color and a sweet and vegetal flavor.
On the whole, the demand for high-quality tea worldwide is fueling the adoption of steamed production technology and, in turn, is stimulating industry statistics for matcha, according to the report.
The total global matcha market size from classic grade is set to surpass USD $2.5 billion by 2027, and classic grade matcha demand is anticipated to witness strong gains because of its application in regular tea and other matcha tea-based beverages.
Classic matcha is rich in nutrients and antioxidants, particularly the strong and nutritious catechin, EGCg. Matcha also contains caffeine that stimulates the body and provides the amino acids that will help relax the mind. It provides a mild, steady energy, which is required for working, playing and meditating, propelling the classic grade matcha demand, notes the report.
Some of the major findings in the new matcha market report include:
- Matcha industry from pan-fried production technology will exceed USD #3 billion by 2027, due to its properties and flavor, which enhances the taste of beverages.
- The food applications segment surpassed USD $360 million in 2020, mainly due to the incorporation of matcha powder in baked foods, beverages and other packaged foods.
- Regular tea applications are likely to surpass USD $3 billion by 2027, due to its offering of concentrated antioxidants.
- Latin America product demand is majorly driven by regular tea and matcha beverages applications.
- The matcha market is competitive and includes manufacturers such as Matcha Maiden, Sun Time Tea Company, Kissa Tea GmbH Company, Tea's Me Company, Mizuba Tea Company, Vivid Vitality, Shaanxi Dongyu Tea, ITO EN Ltd, Aoi Tea Company and Aiya America.
Of note: The matcha market from personal care and cosmetics applications will surpass USD $1 billion by 2027. The global market from personal care and cosmetic applications will witness a demand because of its ability to brighten dark spots, achieve an even skin tone, reduce the effect of harmful UV rays, energize the skin, and help in fighting against aging and dull skin, which will further propel the product demand.
Snapshot of Europe’s Matcha Market
Europe's matcha market is likely to record a CAGR of more than seven percent from 2021 to 2027 on account of the growing number of health-conscious individuals. An increase in the demand for health-based ingredients containing products, along with innovations in beverages, will drive market expansion. Matcha contains nutritional components, such as antioxidants, vitamins, minerals and other nutrients. The increasing cases of various health issues and diseases are driving the demand for nutritional food and beverages in the region, strengthening market statistics.
Global Market Insights Inc., headquartered in Delaware, is a global market research and consulting service provider, offering syndicated and custom research reports along with growth consulting services.
For an overview of the report’s table of contents, or to request a free sample visit GMInsights.com/toc/detail/matcha-market.