While statistics continue to favor tea, the tea industry is yet to reach its full potential – especially in North America. And while tea businesses may face a myriad of marketing challenges – like reaching a global customer base – only a few methods can yield high-impact results like digital marketing. Digital marketing also help to improve strengths, maximize opportunities and identify threats to a tea business.
This guide will further enlighten you on the potential of digital marketing and how it can change the fortunes of your tea business.
1. Ensure A Responsive SEO Ecommerce Platform
To run a tea business successfully for a long time, you need to model your online shop after your vision and under external e-commerce giants, and that rarely happens.
Through expertly conducted SEO practices, your eCommerce site’s pages would become easy to locate in search engines. This attracts more potential customers to your tea business. Furthermore, a responsive website is one that customers can navigate effortlessly on virtually any device. Through effective digital marketing, putting these pieces together makes your tea business soar to greater heights. To get the best out of digital marketing for your tea business, you may need to hire professional digital marketers. Ensure that whoever you hire offers outreach link-building services, as this boosts your website’s chances of ranking.
2. Leverage Ads on Top Ecommerce Stores
To sell tea, you need to have an online shop where customers can purchase them – of course. Thus, employ the services of the top online retail stores, including Amazon, eBay and co. When you finally settle for the e-commerce platform you intend to work with, learn all you can about them! Read their terms of agreement and ensure that you abide by their rules. Advertising on these platforms is rewarding, as they record millions of visits daily. Paid advertising on external websites yields great results, and it allows you to promote and grow your business and customer base.
3. Understand Your Customer
The key to running a successful tea business – or any business – is satisfying the customer. To give the customer what they want, you must know who they are. With digital marketing, knowing your customer becomes easy. Also, digital marketing helps to find the necessary information to make your tea business more appealing to them. The United States, Turkey, Ireland and the United Kingdom are some of the world’s biggest tea consumers. Over 68 percent of U.K. residents, as well as 159 million Americans, consume tea daily. Information like age, demographics and lifestyle should form part of your digital marketing strategy to target these customers, and to tailor your strategy.
4. Connect with Tea Enthusiasts in Online Forums
Tea has its fair share of enthusiasts. Indeed, there are channels, forums and groups online dedicated to the production, sale and consumption of tea. Digital marketing allows you to reach out to individuals and groups who could make a difference in your tea business. For instance, Facebook consists of many groups of tea lovers. From tea makers to distributors and ordinary consumers, you would find people who share the same enthusiasm for tea. Join these groups first as a tea lover (to get a sense of the group), then as a tea merchant. Advertise your tea products. You would most likely find individuals or groups who would be interested in purchasing from your store. Also, you may find wholesalers who would help you make quick sales in record time. You could even consider creating a forum or group to advertise and share knowledge with other tea enthusiasts.
5. Reach a Wider Audience Through Social Media
Today, social media is just as crucial to a business as it is to a social life. Social media marketing involves promoting your tea business through social media platforms. Digital marketing on social media allows you to promote your tea to billions of people globally – a third of the world’s population. In addition, social media marketing is a cheaper form of advertising compared to other traditional means. Create social media accounts across multiple platforms and provide your “followers” with new, educating and entertaining content. Lastly, exploit paid ads on social media – they are relatively cheaper than other traditional advertising media.
6. Generate Traffic to Your eCommerce Tea Business Through Blogging
Digital marketing is diverse, and content writing is an essential part of promoting your tea business online. These days, more eCommerce sites are creating content for both their current and prospective customers. Already, there is much online content dedicated to informing audiences about tea. So, create your own tea blog. Provide content that will help customers get answers to questions they might have. Not only is this digital marketing technique beneficial for enlightening customers, but it also allows you to connect with them. Since blogs typically have comments sections below, customers and readers can easily share their experiences with you.
Overall, there’s a ton of potential for the tea industry to grow. Although challenges are inevitable, digital marketing can address them while helping your tea business reach a broader client base. Having a strong online shop is – obviously – crucial to applying digital marketing’s best practices. Yet, when your online store integrates with social media, it makes it easier for customers to explore unlimited opportunities. You may also want to consider hiring a expert digital marketing expert or team to achieve the best results for your tea business.
Robert Molnar is a digital marketing specialist with experience in empowering retailers to catalyze digital marketing as their No. 1 competitive advantage. Molnar works with Outreach Crayon (a blogger outreach and link building agency), where experts kept track of the latest techniques to boost rankings in search engines. The company challenges the conventional perception about SEO, and they came up with their own innovative solution to boost search engine rankings with link building techniques. To Learn more about Outreach Crayon, visit OutreachCrayon.com.
Plan to Attend or Participate in the
World Tea Conference + Expo, March 27-29, 2023
To learn about other key developments, trends, issues, hot topics and products within the global tea community, plan to attend the World Tea Conference + Expo, March 27-29, 2023 in Las Vegas, co-located with Bar & Restaurant Expo. Visit WorldTeaExpo.com.
To book your sponsorship or exhibit space at the World Tea Conference + Expo, or to enquire about advertising and sponsorship opportunities at World Tea News, contact:
Ellainy Karaboitis-Christopoulos
Business Development Manager, Questex
Phone: +1-212-895-8493
Email: [email protected]
Also, be sure to stay connected with the World Tea Conference + Expo on social media for details and insights about the event. Follow us on Twitter, Facebook, Instagram and LinkedIn.