Matcha had a strong presence in several formats at Natural Products Expo East in Baltimore, Maryland Sept. 11-14. These companies are on top of the matcha trend.
Ambler, Pennsylvania-based Tatsu Tea is the first company to offer matcha with electrolytes, vitamin C and zinc. Developed by a dietician and his wife, Tatsu Tea was originally intended for people who needed relief from symptoms of jet lag and hangovers. Tatsu Tea’s electrolyte content also makes it perfect for athletes, who can lose electrolytes during workouts. Preparation is simple as it only needs to be added to a bottle of water and shaken.
San Antonio, Texas-based Organic Side offers matcha in single serve pods that are compatible with Keurig machines. The CCOF and USDA Certified Organic matcha provides antioxidants in an easy-to-prepare format—no matcha whisk required. This is the perfect method for coffee drinkers to switch to matcha and incorporate it into their busy morning routine.
New York City-based Soozy’s Grain-Free produces a collection of grain-free muffins, of which one variety contains matcha. The company’s mission is to provide muffins that are made with clean ingredients and taste good. Its Certified Gluten-Free Matcha Green Tea Muffins contain high-grade matcha powder and coconut cream and are sweetened with maple syrup and coconut sugar. They present an easily edible format for enjoying matcha and its benefits.
Aiya Matcha hails from Nishio-shi in Japan’s Aichi Prefecture, famous for its matcha. Aiya Matcha was founded in 1888 and is the world’s leading matcha green tea producer, according to the company. Aiya Matcha upholds Japanese tradition in its matcha cultivation while appealing to the modern consumer by offering Matcha To Go Sticks, which contain ceremonial grade matcha in convenient 4 gram single-serving packets.
Elan is headquartered in Saint-Laurent, Québec, Canada and offers ECO CERT, Canada Organic, USDA Organic organic culinary grade matcha that is ideal for baking, blending into smoothies and making lattes. The simplicity of the product is what allows for its versatility so consumers can create their own matcha treats. The matcha is packaged in an 8.8 ounce cannister.