Bettys and Taylors of Harrogate
its rationale
- Assam, Amarawati Tea Company, Halmari estate
- China Hunan Tea Company, 65 farms and 13 factories
- Darjeeling, Goodricke Group, Castleton, Margaret’s Hope, Thurbo
- Ethiopia, Ethio Agri-CEFT Plc, Wush Wush estate
- Kenya, Eastern Produce, manages seven factories and ten estates, with services to 7,500 smallholder growers.
Yorkshire suppliers
Twinings second to announce “Amid drive for slave-free Indian tea”
“Tetley’s move means we can now see where more than half of the UK’s tea comes from”
Clipper: Fourth Among the Big Six
Consumers as Part of Tea Transparency
Traidcraft Exchange Who
- “To stay in step with consumer sophistication, we as an industry have to start looking at supply-chain information as an essential part of our product’s value… your choice to disclose your partners in your supply chain builds trust and goodwill.” (Andrew McNeil, Seven Cups Fine Chinese Tea)
- “Ask yourself what information is useful to customers. The world of tea can be very overwhelming, so it is important to know what will make it easier for customers to choose a tea they will like… how and where it is grown, how it is processed, how it is blended…” (Katherine Kern, Churchill’s Fine Teas)
- “Transparency can explain to customers why commodity teas are so cheap to buy and… the adverse impacts of this on the pluckers in the field. It can explain… why specialty teas are relatively expensive – and how this benefits the pluckers and entrepreneurial producers.” (Nigel Melican, Teacraft)
- “Consumers want to know more about their tea and its origins… Retailers, brands, and wholesalers must earn their trust to win these new groups of clientele.” (Holger Lohs, Hälssen & Lyon)
- “Young tea lovers are excited to taste new origins and processing styles and the only way you will be able to offer this to them as a retailer is if you seek transparency in the supply chain of your tea.” (Elyse Petersen, Tealet)