“What’s Brewing?” is a World Tea News round-up
of recent happenings, news and factoids from the global tea industry.
Here’s what’s notable:
ZABICOLife Herbal Tea Company Launches
Gladstone St. Auburn Etienne said his lifelong love and knowledge of herbs, herbalism, natural eating and healthy living inspired him to launch his tea company, ZABICOLife – a brand identity that stems from the French Creole word for apricot. He said the premier brand of luxury tisanes (herbal teas) is taking off nationally and fulfilling its mission to provide sublime enjoyment and foster vibrant health.
“When I was growing up, my mother – a traditional herbalist – told me that the zabico tree traditionally represents, life, resilience and long-lasting strength,” Etienne said. “I personally designed my products to help people enjoy the extraordinary benefits of fine organic herbal tisanes and herbal remedies and assist the proven ability of the body to maintain its health and heal itself with adequate nutrition, emotional balance, spiritual focus, and mental clarity.”
To achieve his dream, Etienne moved to the United States and founded ZABICOLife, which offers a wide variety of products ranging from wellness tisanes to 14-day detox brews. He said consumers should know that there is a clear difference between commonly known teas and high-quality tisanes. “All teas come from the camellia sinensis plant,” he said. “All other beverages most people consider teas are more properly called tisanes. A tisane is an infusion of herbs, flowers, barks, leaves, roots, spices, and fruit.”
Etienne said while caffeine is a natural characteristic of the camellia sinensis plant, tisanes are typically caffeine-free. “To create my tisanes, I use only hand-selected organic leaves, flowers, fruits, barks, and the roots of various herbs,” he said. “It is this extraordinarily demanding approach that distinguishes every tisane I allow to bear the name of my company, ZABICOLife.”
To learn more about ZABICOLife, visit ZabicoLife.com.
Davidson’s Organics Is Recognized on the Inc. 5000
Davidson’s Organics – a sustainable, organic and direct farm to cup tea company – was recognized by Inc. Magazine’s Inc. 5000 for the first time. The prestigious list ranks the top 5000 fastest growing private companies in the United States.
The announcement follows a year of growth after relocating to a new 50,000-square-foot facility in Sparks, Nev. and earning the prestigious Safe Quality Food (SQF) Level Two certification, a rigorous certification that officially recognizes Davidson’s as having the highest possible global food safety standards.
The Inc. list represents a unique look at the most successful companies within the American economy’s most dynamic segment – its independent small businesses. Intuit, Zappos, Under Armour, Microsoft, Patagonia and many other well-known names gained their first national exposure as honorees on the Inc. 5000, as well.
“Being recognized on the Inc. 5000 is a huge accomplishment for Davidson’s,” said co-owner Kunall Patel. “We have seen phenomenal growth and are thrilled to hold this prestigious honor as further proof of our successful efforts in giving people the opportunity to support their health through our organic teas.”
Davidson’s Organics harvests its organic tea leaves from the owners’ small family tea farms in India, which are then blended in its Nevada facility and distributed internationally. The competitive Inc. 5000 list inclusion serves as an example of the company’s positive trajectory within its numerous markets.
To learn more, visit DavidsonsTea.com.
North America Green Tea Leaves: Analysis & Forecast, 2020–2027
Reportlinker.com announced the release of a new report, “North America Green Tea Leaves Market by Type, Nature, and Distribution Channel: Opportunity Analysis and Industry Forecast, 2020–2027.”
According to the report, the ongoing COVID-19 pandemic has had a negative impact on the overall growth of the North America green tea leaves market. Reportlinker.com noted: “The negative impact on the growth of green tea leaves market is attributed to the issues in the supply chain and transportation. Though there have been problems in the market from the supply side, the demand of the green tea leaves in North America remains somewhat the same. Moreover, the demand for this beverage is expected to grow in the future, owing to increase in popularity of immunity boosting drinks worldwide.”
Reportlinker.com noted that the usage of green tea outside of Japan hasn’t been very popular in the last decade but, as the cross-cultural interaction among western population in Asia-Pacific increased, the usage of green tea in western economies, such as Europe and North America, witnessed an upsurge in growth and adoption. The research firm explained that the beneficial properties of this tea made it very popular among the fitness community in the North American region, which further boosted the growth of this industry in that region.
As reported in the study, the growth of the North America green tea leaves market is driven by an increase in the health-related concerns of people, who are shifting their attention from carbonated drinks to healthier beverages such as tea. Furthermore, rise in café culture, surge in disposable income, change in tastes of people, and introduction of additional healthy ingredients in tea by different market players are some other factors that drive the growth of the market. However, increase in cost of raw materials due to unpredictable weather, high cost of production, and increase in trend of coffee consumption are expected to hamper the growth of market during the forecasted period. On the contrary, surge in demand from health-conscious, young population and introduction of new flavors and varieties are anticipated to provide lucrative opportunities for expansion of the North America market.
To learn more about the study, click here.
– Aaron Kiel, World Tea News