Caribou Coffee Introduces Take-away Tea in Growlers


Sparkling tea and carbonated juices are new summer items on the Caribou Coffee menu which now includes a 64-ounce growler for take-away tea drinkers.

The reusable jugs (called growlers) can be filled with Green Tea Lemonade, Peach Black Tea and Lemon Ginger Pomegranate Juice along with three seasonal offerings: Berry Black Tea, Mint Lime White Tea and Very Berry Juice.

“Coffee consumption is steady throughout the year, but the summer months bring a different need-state of refreshment,” said Alfredo Martel, the brand’s senior vice president of marketing and product management. “We’re trying to create a second stop during the weekdays and on weekends for our coffee customers,” he told Nation’s Restaurant News.

Snack foods are important new additions to the standard breakfast sandwiches and toasted sandwiches at lunch. This summer, the chain will promote four new muffins, banana bread and pumpkin bread, scones and a new brownie.

The introduction of sparkling teas and juices is a decision to offer as many products in as many formats as possible, he said.

Source: Nation’s Restaurant News