Coffee Bean & Tea Leaf Hires New Operations VP


Coffee Bean & Tea Leaf named Mark Watkins vice president of operations this week.

Williams, who served as Senior VP of Operations for Rubio’s Restaurants, Inc. will oversee 800 Coffee Bean & Tea Leaf units in 23 countries.

Watkins joined Rubio's in 1999 and worked his way up through a number of leadership roles, including District Manager, Franchise Business Manager, Regional Director of Operations and Vice President of Operations where he had oversight of 200 company and franchise restaurants. Prior to Rubio's, Watkins spent 20 years cultivating his restaurant management skills with the McDonald's organization, working for the company's largest Orange County, Calif. franchisee, according to a release.

"Mark exemplifies what we look for in our executive level operations management: a combination of people orientation and operational excellence," said President and CEO Mel Elias. "His leadership will help us to continue to grow our domestic company store business as well as to further enrich the culture and spirit of our team members."

"I am very excited to join an organization that is so focused on inspiring our team members to create a total quality experience," said Watkins. "I look forward to working with the organization's leadership to continue to elevate the brand and to deliver an exceptional specialty coffee and tea experience for our customers."

Source: Coffee Bean & Tea Leaf