ITO EN Hires New Product Development Manager

ITO EN, a major supplier of premium loose leaf green tea and ready-to-drink beverages, has announced that Daniel Appleman will soon join the team as the new Product Development Manager. This new role will hold Appleman responsible for the research and development of new formulations for the company.ITO EN

Before joining ITO EN, Daniel worked at PepsiCo as Product Development Scientist, overseeing the integration of new products with sales strategy, quality assurance, legal and supply chain. Responsible for formulating and establishing product design and performance objectives, Appleman launched EU Gatorade Naturals, Propel Calorie Reduction, and SoBe Lifewater. Managing technicians and laboratory organization, his accomplishments include improved color and flavor components to substantiate “all natural” label claims and maintaining flavor integrity.  Before joining PepsiCo, he was a Chemist at Watson Pharmaceuticals located in Carmel, New York, conducting analytical testing of product potency, purity, and content uniformity.

Of Appleman, Jim Hoagland, Executive Vice President of Sales & Marketing says, “With Daniel’s technical insight into consumer trends and ingredient application, we are confident that his product development expertise will be an important contribution to help expand our beverage portfolio.”

With consumer demand for healthier beverages, ITO EN’s tea beverages are gaining rapid distribution in the marketplace. As a leader in the unsweetened tea market for over 10 years, ITO EN’s line of TEAS’ TEA® has won several North American Tea Championship Awards.

“I welcome the challenge to put my best contributions towards a product that I believe in at ITO EN. With products of the highest quality that are healthy and helpful to our consumers, I strongly feel that the product development knowledge ITO EN brings from Japan to the American market will allow us to distance ourselves from our competitors and achieve great results,” said Daniel Appleman, Product Development Manager.

A graduate of University of Colorado in Boulder and SUNY Purchase of Purchase, New York, Daniel received his degree in Biology and Chemistry, to include Organic Chemistry and Cellular Biology. Proficient in analytical instrumentation, separation/UV-spectroscopy methods and preparation of bench-top prototypes and shelf life stabilities, he has extensive experience working with FDA and GMP Laboratory guidelines.