Shaka Tea – the first line of bottled iced teas on the market brewed with sustainably-grown, Hawaiian māmaki leaves – expanded into 7-Eleven convenience stores across the United States.
According to Shaka Tea, māmaki leaves have been brewed in Hawaiʻi for centuries and are revered for health benefits. Māmaki is only found on the Hawaiian Islands, and all of Shaka Tea's māmaki is sustainably farmed in Hawaii, supporting economic development and restorative agriculture. Shaka Tea is also a clean-label, Project Non-GMO Verified tea that is gently sweetened with monk fruit.
“We are thrilled to be available in 7-Eleven stores across the country with this new partnership,” shared Bella Hughes, co-founder and president of Shaka Tea. “Growing with 7-Eleven enables us to reach new customers across the country, offering health and wellness through the convenience of being available in 7-Eleven.
All four of Shaka Tea’s tropical-botanical SKUs – Mango Hibiscus, Pineapple Mint, Guava Gingerblossom and Lemon Lokelani Rose – will be available at 7-Eleven stores.
“We are excited about launching Shaka Tea and the innovation they bring to the tea category,” noted Daniela Field, 7-Eleven’s senior category manager for non-alcoholic beverages.
Complementing the 7-Eleven debut, Shaka Tea will be launching its “Shaka Staycation," a digital wellness campaign, working with lifestyle ambassadors from Hawaii, Los Angeles, Denver, Phoenix, Austin and New York. All of the lifestyle ambassadors will take customers beyond the bottle and share their best wellness practices. Each ambassador will film vlog-style content following their ideal staycation with tips unique to their locale on how to find serenity in today’s current climate while adventuring close to home. And they’ll all start with a convenient trip to their neighborhood 7-Eleven to grab a Shaka Tea for the “trip” ahead.
Shaka Tea is an award-winning tea company and the first line of Hawaiian-grown, RTD iced teas on the market brewed with māmaki, an adaptogenic superleaf. Shaka Tea is a naturally caffeine-free and 0cal/0g sugar product.
Founded in 2016 by Oʻahu born and raised Bella Hughes and her husband Harrison Rice, Shaka Tea’s supply chain helps restore native ecosystem habitat through the planting of māmaki, which is the host plant for the Hawaiian native and endangered Kamehameha pollinator butterfly. Shaka Tea also practices direct trade, sourcing their sustainably-grown and hand-harvested māmaki from 18 small family-owned farms in Hawaii.
Shaka Tea was recently declared the 2020 U.S.A. Taste Champion and 2020 U.S.A. Beverage Champion by Chefs in America. It also won “Best Low/No Sugar Drink Award” in the 2020 InnoBev Awards presented by Zenith Global and is the #2 Fastest Growing Company in Hawaii by Pacific Business News, 2020. Shaka Tea is also found in major retailers across the United States, in Japan and online.
To learn more about Shaka Tea, visit ShakaTea.com.