8th Wonder Tea launched its line of organic sparkling teas at Amazon. The four flavors – containing real fruit juice, superfoods and ancient ingredients – include Sparking Green Tea Tea, Sparking Chai, Sparking Oolong Tea and Sparkling Rooibos Tea. They retail for $2.49 per can.
“We are excited for our launch on Amazon that will allow us to reach consumers nationwide and further grow the brand,” said Reed Rush, CEO and co-founder of 8th Wonder Tea. “The primary intention behind 8th Wonder was to bridge the awkward, unnecessary gap between the traditional craft of tea and the more modern proliferation of sparkling waters – a phenomenon that has continued to explode in popularity.”
Prior to its launch on Amazon, 8th Wonder was available at select specialty grocers, including Whole Foods in the U.S. Rocky Mountain region and at Mother’s Market and Kitchen and Lassen’s Natural Foods and Vitamins in Southern California, in addition to their direct-to-consumer e-commerce site.
Since their debut at Whole Foods, 8th Wonder has increased its sales by 397 percent and has built a devoted fan base in the Rocky Mountain region, as well as in the Orange County and the Los Angeles areas of California.
Infused with ancient superfood ingredients like cardamom, ginger, ashwagandha, chai, and apple juice, 8th Wonder contains no added sugar, sugar alcohols, GMOs or artificial ingredients. Additionally, 8th Wonder is certified organic, Whole30 approved, non-GMO project verified, paleo and vegan certified, gluten-free and caffeine free.
Additionally, 8th Wonder is certified organic, Whole30 approved, non-GMO project verified, paleo and vegan certified, gluten-free and caffeine free.
“I wanted to create something with a strong foundation in the past, rich with the aromas of tea that have filled cups for centuries, and likewise, provide beverages with equally compelling nods to the future through an added spritz and twist on ancient traditions,” added Rush.
With another Southern California retailer launch to be announced in the New Year, 8th Wonder Tea plans to continue capitalizing on the premiumization of functional tea products as consumers shift their preferences from regular tea products to beneficial products containing antioxidants and herbal teas, such as 8th Wonder.
According to the Global Organic Tea Markets latest research report in November 2022, the growing consumer preference for safe, chemical-free and healthy consumables is one of the most important factors driving market expansion, along with a shift in lifestyle and growing demand from the personal care industry.
“By creating something that would fill what I perceived to be a huge void in the natural health and wellness space – namely, an organic beverage that didn’t taste like an ‘alternative’ – to something else better tasting than its predecessors, I wanted a drink that not only kicked sugar out of the equation but relied on time-tested flavor profiles from organic fruits and herbs,” Rush said. “Above all, I made this drink for myself. Because as a consumer, I was craving something that was equal parts functional and fizzy, and it simply didn’t exist until now.”
To learn more about 8th Wonder Tea, including wholesale opportunities, visit 8thWonderTea.com.
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