Chamberlain Coffee, a leading coffee lifestyle brand and brainchild of YouTube personality Emma Chamberlain, announced the launch of two new flavored matcha powders: Vanilla and Mango.
Made with organic ceremonial matcha, the two new flavor innovations are an extension of the brand's classic Chamberlain Coffee Matcha Green Tea, which has amassed thousands of fans and has sold out on five separate occasions.
Like Chamberlain Coffee's original Matcha, the Vanilla and Mango flavors are vegan, non-GMO, gluten-free, and are made from 100 percent organic Japanese green tea.
The expansion of Chamberlain Coffee's Matcha collection further exemplifies the brand's commitment to consistent product innovation and category growth, according to the company.
The new Mango Matcha is light, fruity, and best-served over ice and frothy milk for “instant vacation energy.” It’s designed to evoke long-lasting relaxation with every sip. The Vanilla Matcha is an energizing tea, per the brand, that “takes cozy to new levels” and serves as the perfect morning or afternoon-pick-me-up.
“At Chamberlain Coffee, our goal is to continuously innovate and create new and exciting products that appeal to our loyal consumer base,” said Chamberlain Coffee CEO Christopher Gallant. “While these new flavored matcha recipes were designed with our community in mind, we hope to reach new audiences and convert even more people into regular Matcha drinkers.”
Since the brand's inception in 2019, Chamberlain Coffee has built up a cult-like following that has propelled the brand's sales, the company noted. In addition to their Matcha collection, the brand offers a variety of lifestyle products – from branded merchandise to custom coffee accessories – and several different coffee blends (available in single-serve bags and whole and ground beans) to help tap new audiences and appeal to the masses.
“I absolutely love Matcha (ALMOST as much as coffee), which is why we created our own Chamberlain Coffee Matcha back in Fall of 2021,” shared Chamberlain Coffee Founder Emma Chamberlain. “It's the perfect caffeinated drink for non-coffee drinkers and has remained a best-seller since its launch. Expanding our Matcha category was exciting to us because there's so many unique ways to enjoy it. I can't wait to see how our customers get creative with the product and come up with fun new recipes using the Vanilla and Mango flavors.”
Chamberlain Coffee has also seen success through retail expansion and brand partnerships. The brand recently launched at Erewhon, at national grocer Sprouts and digital delivery market Gopuff, while releasing a steady cadence of product collaborations with brands like Levi's, OffLimits Cereal, Nutpods and, most recently, Swoon, to create a Matcha Lemonade.
Consumers can find Chamberlain's new flavored matcha powders at their website for US$23 per 30g tin.
For more information on Chamberlain Coffee, visit ChamberlainCoffee.com.
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