Earlier this year, Enroot launched its line of small-batch, slowly cold brewed, organic sparkling teas. The female-led small business was co-founded by three friends, Cristina Patwa, John Fogelman and Brad Pitt, based on their shared passion for food, family and farms, and a desire to help make a change in the food industry. Patwa is the CEO.
As a public benefit corporation and pending certified B Corp, Enroot is a “Sustaining Partner” and gives back to the James Beard Foundation's Women's Leadership Programs, which strives to address the lack of diversity and parity in the food and beverage industry.
“This has been a three-year labor of love from leaf to bottle with a caring community of award-winning, pioneering chefs and skillful engineers, who developed our distinct brewing and batching method,” said CEO Patwa. “The results are delightful, and we are grateful to be on this journey with friends who share similar values.”
The new Enroot beverages – consisting of five unique blends – pay homage to Patwa's grandmother and her legacy as a farmer and food entrepreneur in the Philippines. Birthed in partnership with the James Beard Foundation, Enroot beverages are sustainably sourced and flavorfully combine organic teas, fruits and herbals to create a smooth, delicious tasting experience.
Brad Pitt Says: 'A Brand That Is Rooted in Good Flavor and Intent'
As the NEXTY award winner in Best New Organic Beverage, the sparkling wellness brews are thoughtfully crafted with chefs involved in the James Beard Foundation's Impact programs.
“As admirers of the Foundation's advocacy work, we collectively wanted to create a brand that is rooted in good flavor and intent – particularly by having a strong connection to our health, the earth and each other now more than ever," shared Pitt.
“We are proud of our partnership with Enroot, and our shared values of advancing women and creating a world that is more delicious, diverse and sustainable,” added Clare Reichenbach, CEO of the James Beard Foundation. “We remain committed to providing women with the tools they need to create the life they want and build back stronger than ever before.”
A 20-hour Cold Brew Method
The botanically packed blends use only organic teas, herbs, fruits and spices, and a 20-hour cold brew method that honors the rituals of brewing to deliver perfectly extracted flavors and wellness attributes. At only 25 calories per bottle – with no added sugar, sweetener or “flavors” – the lineup also offers a variety of “clean caffeine” options.
The Enroot collection of sparkling teas are available at the company’s website and at select grocers. Flavor profiles include:
- Relax: Strawberry Lavender Rosemary Tulsi
- Reenergize: Mango Turmeric Ginger Guyausa
- Revitalize: Raspberry Mint White Peony Tea
- Rejuvenate: Peach Hibiscus Jasmine Green Tea
- Revive: Apple Lemon Cayenne Yerba Mate
Based and brewed in California, Enroot is the first start-up in food and beverage to create a comprehensive responsible sourcing policy with SCS Global Services, a trusted leader in third-party sustainability and food quality certification. Using plastic-free packaging, the company partners with its suppliers to carefully source quality organic ingredients and help reduce its carbon footprint.
To learn more about Enroot Organic Sparkling Cold Brew Tea, visit DrinkEnroot.com.