Hojicha Trading Co. Ltd. (Hojicha Co.) launched HojichaPowder.com, an online tea shop dedicated to the distribution of Hojicha Powder in the U.S. market.
Focused on convenience, the new online shop offers a single product – the original Hojicha Powder – with distribution/shipping centers located on both coasts of the United States.
“We asked ourselves what kind of competitor could emerge in the future,” said Francois Mathieu, co-founder of Hojicha Co. “Instead of waiting for somebody else to build it, we’ve launched this convenient shopping experience ourselves.”
The new online tea shop enters in direct competition with the brand’s original store, which also carries loose hojicha tea leaves and Japanese teaware. The tea company aims to operate the two largest roasted green tea stores outside of Japan by the end of 2021.
According to the company, increased demand for genuine Japanese goods in the United States – namely freshly roasted Hojicha Powder – has allowed Hojicha Co. to multiply the number of its warehouses without compromising on fast inventory turnover.
“When we decided to expand the number of locations, it was clear that we would never compromise on product freshness or quality,” said Danielle Geva, co-founder of Hojicha Co. “We’re happy to announce that we’re able to offer the same turnaround from farm to cup everywhere in the USA.”
The new online store is now open to consumers at home, as well as cafes and retail shops wishing to carry hojicha. Businesses can use the new service with the same ease and speed as consumers without any wholesale program registration necessary.
On its website, Hojicha Co. describes Hojicha powder as “…a fine tea powder made by grinding Japanese roasted green tea. The roasting process of hojicha reduces the bitterness of green tea and develops a sweet and smoky taste. It also gives hojicha a pleasant earthy aroma. Hojicha has been crafted in Kyoto for over 100 years and is now more popular than ever in Japan.”
Hojicha powder is also the key ingredient for the hojicha latte.
To learn more about Hojicha Co., visit Hojicha.co or HojichaPowder.com.