ITO EN North America, the Brooklyn-based green tea company and innovators of healthy beverages, introduced a plant-based functional energy drink under their award-winning brand – matcha LOVE.
The new matcha LOVE ENERGY + line is a green tea and matcha blend – made with 100 percent Japanese matcha – with functional ingredients that benefit the body and mind.
Each variety – Soothe, Immunity and Focus – contains 50mg of natural caffeine for a gentle energy boost and is powered by green tea and matcha’s unique properties. The drinks contain Catechin Antioxidants, Vitamin C and L-Theanine, an amino acid known to provide a state of “calm alertness,” while supporting mental clarity and wakeful relaxation.
“As we see more consumers seeking plant-powered energy products to help navigate their health and wellness during these times,” said Rob Smith, vice president of sales. “Our matcha LOVE ENERGY + couldn’t be more timely in helping consumers customize their daily wellness routines. With so many unhealthy energy drinks on the market, we are excited to deliver a clean and natural energy with functional benefits.”
Packaged in a colorful recyclable 8.2 fl. oz. steel can, the three flavors are:
1. Matcha LOVE ENERGY + Soothe: Japanese Matcha, Honey & Ginger – Soothes the body & mind with a balanced combination of honey, ginger and calming L-Theanine.
2. Matcha LOVE ENERGY + Immunity: Japanese Matcha, Acerola and Yuzu – Maintains your defenses with a powerful blend of the superfruit acerola, matcha and vitamin C.
3. Matcha LOVE ENERGY + Focus: Japanese Matcha, Blueberry & Ginseng – Matcha and L-theanine partner with ginseng for an empowering, focused blend.
ITO EN is known for its tea expertise and commitment to sustainable practices to include an award-winning tea leaf recycling program creating eco-products and tea farming practices. Recognized as one of 50 Companies Changing the World in FORTUNE, the company was awarded the “Sustainability Award” at the North America Tea Conference and “Best Industry Innovation Leader” at the World Tea Conference + Expo 2017.
Matcha LOVE ENERGY + will be available in specialty and natural food stores, grocery and supermarkets nationwide. Products will also be available at online retail stores at a SRP of $2.49 per can.
Matcha LOVE – the creation of ITO EN (North America) INC. – is a line of revitalizing green tea powders and beverages made from whole-leaf Japanese green tea. With a robust family of ceremonial and culinary powders, ready-to-drink matcha shots and iced teas, all products harness the nutrient-dense and full vitality of the entire green tea leaf.
To learn more about matcha LOVE, visit matchalove.com.