Marquis – the Los Angeles-based beverage brand that focuses on helping people rethink how they drink caffeine – announced its first botanical-inspired flavor, Lemon Lavender.
Marquis is a plant-based, caffeinated, ready-to-drink (RTD) beverage that’s a proprietary blend of yerba mate, green coffee and green tea.
The formula delivers 100 percent of essential B vitamins, vitamin C, and four different types of antioxidants, along with 100mg of organic caffeine.
In addition to the new Lemon Lavendar flavor, Marquis is available in Super Berry, Citrus Yuzu, Mango Ginger, Lychee Peach and Pineapple Passion.
Each can of Marquis is made with certified USDA Organic, non-GMO, vegan and gluten-free ingredients, containing no sugar, calories or net carbs.
"We started experimenting with different combinations of botanical-inspired flavors in early 2022 because we knew consumers increasingly wanted to explore new profiles that evoke a sense of relaxation and opulence," said Christopher Lai, co-founder and CEO of Marquis. “Everyone wants to feel rich and famous, so we created a light, lush beverage with Lemon Lavender that channels the emotion of exclusivity through inclusivity. Consumers can escape to Beverly Hills with the crack of a can and enjoy life's lavish offerings with a single sip.”
Marquis noted that the new flavor addresses consumers' demand for a luxurious, organic flavor profile that is light and crisp. And the new Lemon Lavender flavor joins the brand's portfolio as part of its aggressive growth strategy to stay ahead of the curve in the beverage space.
Following the launch of the brand’s Pineapple Passion in early 2023, Marquis experienced a 75 percent growth in total sales in Q1 of this year compared to the same time last year, sparking a new best-seller in its lineup. In addition, with 2023 trend reports noting lavender as a popular flavor for those looking to food and beverage options as a form of self-care, the botanical's delicate taste and calming qualities are a welcome addition to aid in supporting overall well-being – both mentally and physically (see footnote), according to the company.
The recent uptick in botanical interest among consumers, alongside Marquis' own fans of the brand and botanicals, inspired their latest RTD launch.
As a nod to the city Marquis was born out of, Lemon Lavender is curated for Los Angeles natives and beverage lovers across the country who care about what they're putting up in their bodies, the company said.
“As a Los Angeles-based brand with an affinity for the people who make up our beautifully diverse city, we wanted to create a new flavor that spoke to not only what Angelenos are craving, but also opens the door to an even broader audience across the country," said Zach Volpo, director of marketing at Marquis. "Lemon Lavender's purely organic flavor and sleek purple can are exactly what consumers are looking for when discovering their new favorite beverage, and it couldn't come at a more perfect time ahead of summer.”
Marquis’ tri-blend of caffeine – combining yerba mate with green coffee and green tea – is unique in the beverage space, providing a balanced lift without the ups and downs of most caffeinated drinks, per the company.
Lemon Lavender is available online at the company’s website for US$34.99 per 12-pack. Marquis is also available in a variety of crafted, sparkling organic fruit flavors in select stores nationwide and online.
Marquis was founded in 2010 by brothers-in-law Lai and Danny Huang, when they realized their caffeine and sugar consumption from energy drinks was unsustainable and needed a change.
To learn more about Marquis, visit DrinkMarquis.com.
*Footnote: Food & Beverage Insider, 2023 Color and Flavor Trend Predictions 12/23/22
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