Leading Taiwanese popping boba manufacturer Tachiz Group is focused on an international expansion plan with an emphasis on European customers, following initial success in the region.
As a warm-up, Tachiz will participate in two industry events, namely FOODEX Japan 2023 and FHA-HoReCa, as a way to spread its passion for popping pearls on the international stage and capitalize on the delicacy's growing popularity.
A Success Story in the Boba Industry
With extensive experience, Tachiz Group has been making some waves in the booming popping boba industry, which boasts a predicted CAGR of 10.70 percent for the forecast period of 2022-2029, largely driven by the rising popularity of exotic bubble tea trends like popping pearls.
In the past year, Tachiz Group has seen an average annual growth rate of 65 percent worldwide, and in Europe, order volume by large-scale merchants from countries such as Germany, Italy and France increased approximately 20 percent.
So far, Tachiz Group has have partnered with 30 franchisees across Europe and Australia with favorable results, and they foresee a bright future in these key regions, according to Iris Chang, general manager of Tachiz Group.
Besides giving consumers the unique experience of customizable bursting pearls, Tachiz Group has built its brand upon using the finest natural ingredients, applying cutting-edge food technologies, and implementing rigorous testing processes, as demonstrated by its FSSC 22000 and Halal certifications.
At FOODEX Japan 2023 and FHA-HoReCa in Singapore, Tachiz Group will showcase six of its most popular flavors – strawberry, mango, lychee, passionfruit, blueberry and kiwi.
Established in 2015, Tachiz Enterprise Co., Ltd. leverages state-of-the-art technologies and embraces innovative business philosophies to continuously create highly customizable, delicious popping boba.
To learn more about Tachiz, visit TachizGroup.com.
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