Teas Etc launched a special green tea blend called PRIDE, supporting the LGBTQ+ local community and national grassroots programs that focus on suicide prevention and mental health of LGBTQ+ youth.
“The blend is our way of openly exhibiting support for LGBTQ persons,” said Beth Johnston, founder of Teas Etc, based in Fernandina Beach, Fla.
Teas Etc is also sponsoring their local Fernandina Beach Pride event on June 11, where they’ll be serving free cups of iced PRIDE green tea and selling retail packages.
“A portion of those sales will be donated in support of our local LGBTQ community,” said Johnston “PRIDE reflects the colorful spirit and love of fun that has always been my experience within this community.”
Teas Etc is specifically donating $2 of every wholesale pound sold and $10 of every retail pound sold, which will go directly to LGBTQ+ organizations as an ongoing mission to spread acceptance and awareness.
“After learning more about the prevalence of suicide among LGBTQ youth, the lack of support and acceptance of these young people, even within their own families, I was compelled to do something,” said Johnston. “I cannot imagine the sadness and internal conflict they must experience, and tea – the universal symbol of love and sharing – is the perfect connection.”
Johnston pointed out that with suicidal thoughts trending upward among LGBTQ+ young people over the last three years, The Trevor Project’s 2022 National Survey on LGBTQ Youth Mental Health makes it clear that its life-saving work is more vital than ever before.
Teas Etc has been importing, creating, and selling tea and herbal blends since 1998. The company serves retailers and brands with product development, manufacturing and loose-leaf packaging in their North Florida area facility, where they’re USDA NOP Organic Certified, FDA Registered Importers, and maintain all food facility licensing.
The company has also been recognized by industry peers for premium quality and unique blend development, winning numerous awards and accolades.
To learn more about Teas Etc, visit TeasEtc.com.
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