Sama – a lifestyle tea brand that’s focused on expertly-crafted adaptogenic teas – recently announced its official launch in September, and the company said it already has 80,000 customers on its wait list for products.
Sama was created by life/purpose coach, No. 1 New York Times bestselling author and podcast host, Jay Shetty, alongside his wife, plant-based recipe developer and fitness and well-being enthusiast, Radhi Devlukia-Shetty.
The new tea company offers functional hot tea blends powered by adaptogens.
“The foundation of Sama lies in purpose, passion and community, with a goal of inspiring consumers to find moments of presence in this modern, hectic world,” said Sama in a company announcement. The company also noted it’s more than a tea company – it's a community that believes that feeling more connected to one’s self and others starts with a simple daily ritual.
The story of Sama began with Shetty and Devlukia-Shetty sharing a cup of tea together each morning. As lifelong tea drinkers, the two were always on the hunt for a tea that not only tasted great but was good for you, too. When they couldn't find one that they liked, they set out to make one. Thus, the two entrepreneurs created Sama, to share with consumers that simple daily practices – like steeping and drinking a cup of tea – can be transformed into “moments of presence.”
Using AI to Develop Tea Blends
To create Sama’s tea blends, Shetty and Devlukia-Shetty partnered with 100.co, an AI-powered consumer brand group with a mission to disrupt the consumer packaged goods (CPG) market. Together, they used CLAIRE, an artificial intelligence platform, which analyzed millions of retail data signals and consumer beverage trends to develop Sama’s functional tea blends.
“Jay and Radhi are inspirations at leading a purpose-driven life, and we are thrilled to partner with them to bring together their expertise and our AI technology to create Sama,” shared Kim Perell, the CEO and co-founder of 100.co. "100.co's artificial intelligence platform analyzes consumer product reviews, and translates those insights into recommendations for flavors, ingredients and packaging. Sama is delicious by design.”
Powered by Botanicals and Adaptogens
All of Sama's teas are packed with premium botanicals and adaptogens. The blends are USDA organic, vegan, non-GMO, gluten-free and made without artificial sweeteners or added sugar. The team at Sama said it also created its own direct trade standards to ensure that their farmers are paid above standard and are inspired to grow the highest quality of sustainable ingredients.
"Sama for us means togetherness and balance,” said Devlukia-Shetty. “Whether you are sipping on tea alone or with loved ones, our hope is that Sama will serve as your daily reminder to soak in each passing moment and bring a little more balance to your day.”
Four Tea Blends
Sama is currently available in four purposeful blends with expansion plans for the future. Tea blends include:
Protect & Support – Jasmine Peach made with raspberry leaf, chaste berry and shatavari.
Focus & Clarity – Mint Blueberry made with ashwagandha, ginkgo biloba and gotu kola.
Awaken & Energize – Bergamot Earl Grey made with red rooibos, guayusa and reishi mushroom.
Calm & Relax – Lavender Rose Chamomile made with cardamom and tulsi.
Sama's four blends will be sold together in a Tea Sampler Box for US$39.95. Consumers can also opt to join Sama's Tea Club for US$29.95/month, in which they receive a sampler tea box to enjoy and two full size cartons of their favorite Sama flavors each following month, along with exclusive member perks.
To learn more, visit SamaTea.com.