Twinings, a leading wellbeing drinks brand, blends positivity and vibrancy in its new "Drink in Life" campaign, inviting consumers to share in the optimism of the reinvigorated brand.
Showcasing its new Superblends collection, Twinings noted its “Drink in Life” campaign demonstrates how these new products help consumers feel good, live well and enjoy life.
Twinings’ Superblends are at the heart of the “Drink in Life” campaign, with four new flavors that are fortified with vitamins and functional additives.
“Our ‘Drink in Life’ campaign is rooted in the idea that taking even the smallest step counts when it comes to reaching your wellness goals and contributing to your overall health,” said Mike Currie, VP of marketing at Twinings North America. “Twinings is committed to delivering quality teas with exceptional taste and aroma that make consumers feel good – both inside and out – with every sip.”
The “Drink in Life” campaign features Twinings’ new Superblends collection, which are wellbeing-focused teas that include functional additives and ingredients. Superblends offers consumers a simple way to approach their overall wellbeing by providing physical and mental benefits*. With a signature blend of tradition and innovation, Twinings wellbeing drinks are meant to nourish the mind, body and soul.
The Superblends collection will see additional flavors in 2022, in addition to the following four:
Sleep+: Wake Up Wonderful – Tastefully combines the sweet flavor of vanilla with warming cinnamon and melatonin, for a well-balanced herbal tea for a nightly bedtime routine.
Immune Support+: A Super Defense – Combines the sweet taste of mango and the subtle warmth of ginger with green tea and Vitamin C for an uplifting cup to enjoy every day.
Energy+: Play All Day – Uniquely mixes the flavors of apples and oranges with green tea and Vitamin B6 for an exhilarating blend.
Heartea+: Support a Healthy Heart – Raspberry flavored hibiscus herbal tea that supports healthy heart function with the addition of Vitamin B1.
“Twinings’ Master Blenders leverage generations of trusted knowledge and ethical integrity to craft exceptional wellbeing drinks that are made with only the finest herbs, fruits and teas,” said Sophia Forrester, herbal advisor at Twinings North America. “Twinings is proud to introduce its latest Superblends collection, which offers a range of functional benefits to help consumers enhance their everyday lives, without compromising on great taste.”
In addition to its product development process, social responsibility remains top-of-mind for Twinings. The company's Sourced with Care program aims to improve the lives of its growing communities with efforts that deliver tangible benefits for those involved in Twinings' supply chain. Examples include empowering women and youth, improving access to water and sanitation, and enhancing livelihoods and land.
The "Drink in Life" campaign will be supported by a multifaceted marketing campaign inclusive of connected television, digital campaigns and in-store point-of-sale materials. Twinings' Superblends, Probiotics and Adaptogens are sold at national retailers nationwide, leading e-commerce sites, and through the company’s website.
To learn more about Twinings, visit TwiningsUSA.com.
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