We're highlighting exhibitors as we get closer to the 2025 World Tea Expo, returning to the Las Vegas Convention Center March 24-26.
This week we chatted with Simonelli Group North America, which has been at the forefront of espresso machine innovation for over 100 years. The company offers a wide range of products, including espresso machines, grinders, water filtration systems, and spare parts. The company's products are used by some of the most prestigious coffeehouses and restaurants in the world. At World Tea Expo, Simonelli Group will be showcasing its state-of-the-art automatic tea brewer, the PureBrew+.
1. Why are you exhibiting at World Tea Expo?
We're thrilled to be exhibiting at World Tea Expo because it's the premier event for the tea industry, bringing together professionals from around the globe. It's the perfect platform to showcase our innovative automatic tea brewer to a highly targeted audience of tea retailers, wholesalers, distributors, and enthusiasts.
2. What do you hope to gain from the Expo?
Our primary goals at the Expo are to:
Increase brand visibility and awareness: We want to introduce our automatic tea brewer to a wider audience and establish ourselves as a leader in tea brewing technology.
Generate leads and secure new customers: We're looking to connect with potential buyers and distributors who can help us expand our market reach.
Build relationships with industry professionals: World Tea Expo provides valuable opportunities for networking and collaboration with other businesses in the tea industry.
Gather market insights and feedback: We're eager to hear from tea professionals about their needs and challenges, and how our product can address them.
3. What products/services will you be showing at the Expo?
Our centerpiece at the Expo will be our state-of-the-art automatic tea brewer, the PureBrew+. This innovative machine offers:
- User-Friendly Interface: A spacious, clear touchscreen interface allows you to easily establish precise brewing recipes.
- Programmable Recipes: Enter and save up to 12 recipes for a wide range of beverages.
- Three Extraction Phases: Offers three distinct extraction profiles for crafting the perfect brew.
- Temperature Control: Features a new instant and energy-efficient heating system, along with a patented double hot-cold circuit, enabling rapid adjustment of extraction temperatures between 75° and 95°C.
- Patented Conical Filter Basket: Works in conjunction with the patented double-circuit system to ensure maximum precision and consistency.
- Instant Heating System: Energy-efficient system heats only the required amount of water per brew.
- Variety of Beverages: Unlocks the full potential of coffee beans, tea leaves, and other ingredients
4. What challenges do you see members of the tea industry facing in 2025, and how can your product/service help them overcome these obstacles?
Some key challenges facing the tea industry in 2025 include:
Labor shortages and rising labor costs: Our automatic tea brewer reduces the need for manual labor, allowing businesses to operate more efficiently with smaller teams.
Maintaining consistency and quality: Our brewer ensures consistent tea quality, regardless of staff experience or turnover.
Meeting the demand for specialty teas: Our brewer's versatility allows businesses to offer a wider variety of teas, catering to diverse customer preferences.
Increasing efficiency and speed of service: The automated process speeds up tea preparation, reducing customer wait times and improving overall efficiency.
5. What trends are you seeing in the tea industry?
We're observing several exciting trends in the tea industry:
Growing demand for premium and specialty teas: Consumers are increasingly interested in exploring unique and high-quality teas.
Increased focus on health and wellness: Tea is recognized for its health benefits, driving demand for functional and herbal teas.
Technology integration: The tea industry is embracing technology to improve efficiency, enhance customer experience, and streamline operations.
Plan to Attend or Participate in World Tea Expo, March 24-26, 2025
To learn about other key developments, trends, issues, hot topics and products within the global tea community, plan to attend World Tea Expo, March 24-26, 2025 in Las Vegas, co-located with Bar & Restaurant Expo. Visit WorldTeaExpo.com.
To book your sponsorship or exhibit space at World Tea Expo, or to inquire about advertising and sponsorship opportunities at World Tea News, contact:
Ellainy Karaboitis-Christopoulos, Business Development Manager, Questex
Phone: +1-212-895-8493; Email: [email protected]
Looking for professional tea education, certifications, and more? Visit World Tea Academy and register for courses today!
Also, be sure to stay connected with World Tea Expo on social media for details and insights about the event. Follow us on X, Facebook, Instagram and LinkedIn.