As the global tea industry continues to evolve, so too does World Tea Expo, which unites tea professionals from all corners of the industry. This year, World Tea Expo is poised to meet the ever-changing needs of the tea business with its latest edition at the Las Vegas Convention Center from March 24-26.
The 2025 World Tea Expo is more than just a trade show; it's a dynamic platform that mirrors the shifts and challenges facing the tea industry worldwide. Whether it’s combating climate change, finding routes to market, or appealing to a new generation of tea drinkers with iced teas and RTDs, World Tea Expo remains at the forefront of facilitating crucial discussions and showcasing cutting-edge products that define the future of tea.
This year, the Expo will have its own dedicated entrance on the second floor, with an official ribbon cutting and opening ceremony sponsored by Japan.
Japan's Rising Influence
Speaking of Japan, the country dominates World Tea Expo this year with its pavilion of exhibitors, highlighting its growing influence in the global tea market. While traditional powerhouses like Sri Lanka and China have scaled back their participation, Japan's dominance opens doors for new suppliers and producers eager to establish their footprint in the lucrative U.S. market.
This presents a prime opportunity for American tea professionals to discover unique flavors and traditions from Japan's rich tea culture. The absence of some major tea-producing nations also underscores a pivotal moment for new entrants and innovative tea brands to captivate American consumers, especially younger tea drinkers.
The Japanese Pavilion is led by Tea Capital Shizuoka, a prefecture located in the middle of Japan that boasts the largest tea growing area in the country. Exhibitors will be showcasing a variety of teas and tisanes, include matcha and green teas. Attendees will also be able to learn about the prefecture’s long history of tea production and its Fukamushi (long steam) technology, which creates Sencha (Japanese green tea) with a beautiful color and rich umami flavor.
New Buying and Selling Opportunities
For the first time, World Tea Expo is cash and carry—which means you can purchase exclusive products directly from our exhibitors and take them home with you right from the show floor! Whether it’s the latest tea blends, premium accessories, or other specialty items, this is your chance to discover, buy, and bring back the best in the industry without delay.
If you want sneak peek at what will be on this year's show floor, be sure to check out our Exhibitor Spotlight series.
Expand Your Tea Knowledge
World Tea Expo’s comprehensive conference program is designed to educate and inspire while creating a dynamic environment for growth and collaboration. Attendees can choose from over 25 educational sessions across six tracks: retail, foodservice & hospitality, supply chain, products & innovation, and tea nerdery.
Just getting started in the industry? The Tea Primer covers all the basics on the types, preparations, and evaluations of tea. For those looking for a deeper dive, Tea Incubator sessions offer insights into business operations, pairings, and rare and unique teas. 101 Blending with Botanicals takes World Tea Academy live as it teaches the foundational skills of creating exciting herbal blends.
You can view World Tea Expo's full conference schedule here.
Uniting the Global Tea Industry
The tea industry is a social bunch, and World Tea Expo provides plenty of opportunities to mix and mingle with fellow experts, enthusiasts, and industry leaders. Whether it’s striking up a conversation while sampling new products at the Tea Bar, or making new connections at our Meet & Greet, attendees are sure to leave having forged valuable relationships.
World Tea Expo also reaches thousands of potential new buyers from restaurants, hotels, and hospitality venues as part of its co-location with Bar & Restaurant Expo.
Discover new flavors, forge meaningful connections, and chart the course for your tea business in an evolving global marketplace. Mark your calendars and join us at the World Tea Expo 2025 to experience firsthand the future of tea!
Right now, World Tea Expo is offering group discounts for teams of 5+ that register. Save 20% off, no code required!
Plan to Attend or Participate in World Tea Expo, March 24-26, 2025
To learn about other key developments, trends, issues, hot topics and products within the global tea community, plan to attend World Tea Expo, March 24-26, 2025 in Las Vegas, co-located with Bar & Restaurant Expo. Visit WorldTeaExpo.com.
To book your sponsorship or exhibit space at World Tea Expo, or to inquire about advertising and sponsorship opportunities at World Tea News, contact:
Ellainy Karaboitis-Christopoulos, Business Development Manager, Questex
Phone: +1-212-895-8493; Email: [email protected]
Looking for professional tea education, certifications, and more? Visit World Tea Academy and register for courses today!
Also, be sure to stay connected with World Tea Expo on social media for details and insights about the event. Follow us on X, Facebook, Instagram and LinkedIn.