Del Monte Foods is getting in on the bubble tea (or boba tea) craze in the United States with the release of its Joyba Bubble Tea brand.
With this new offering, the company says consumers do not have to find a local boba shop; instead, Joyba Bubble Tea allows consumers to purchase boba at locations such as select Costco, Albertsons, Circle K, Safeway and Target stores in the United States.
Del Monte Foods said that with bubble tea continuing to grow as an “unstoppable trend,” the desire to drink bubble tea is on the up and up.
“We created Joyba Bubble Tea to offer a new, unique and fun experience that also tastes delicious,” said Mario DiFalco, vice president of marketing, Snacks Business Unit for Del Monte Foods. “Joyba Bubble Tea can be enjoyed between classes, after work or school, or as an experiential pick-me-up treat. We've created a burst of refreshingly fruity, popping boba which creates unexpected textures – we hope it brings joy to those who drink it.”
Formulated with a Taiwanese Boba Expert
To keep things truly authentic, Del Monte Foods said it worked alongside a Taiwanese boba expert. Together, they formulated the unique popping boba and thoughtful packaging for the Joyba Bubble Tea brand, which includes a boba straw with every cup.
Joyba Bubble Tea is made without artificial flavors or artificial sweeteners and is non-GMO, non-BPA, and gluten-free. Each 12-ounce cup contains real fruit flavors infused in various teas, including green tea, black tea and hibiscus tea (as a caffeine-free option).
Joyba’s Bubble Tea Flavors
Joyba Bubble Tea is available in four flavors:
1. Strawberry Lemonade Green Tea: Blend of sweet strawberry flavor balanced with the zing of lemonade, infused into green tea with popping boba.
2. Raspberry Dragon Fruit Black Tea: Blend of sweet raspberries and tropical dragon fruit flavors, infused into black tea with popping boba.
3. Mango Passionfruit Green Tea: A tropical blend of sweet mango and refreshing passionfruit flavors, infused into green tea with popping boba.
4. Cherry Hibiscus Tea: Sweet and tart cherry flavor blended with delicate herbal hibiscus tea with popping boba.
To learn more about Joyba, visit Joyba.com. To learn more about Del Monte Foods, visit DelMonteFoods.com or DelMonte.com.