Clipper Tea, a British-based Certified B-Corp tea brand, is giving the next generation of tea drinkers trendy flavors and coveted experiences by combining high quality ingredients that are sourced ethically and sustainably.
The brand, known for boldly-colored packaging and tasty flavors with a sense of fun, also has ambitious plans for growth in the United States, including the rollout of new packaging, innovative flavors and seasonal varieties, to bring joy to mugs across the country.
“Clipper Tea was the first Fairtrade certified tea company in the U.K., and for more than 27 years we have been proud to produce a tea made with respect to people, product and planet,” said Chris Tandy, U.S. regional sales manager. “We are excited to expand this same passion in the U.S. with optimized, vibrant packaging and on-trend flavor varieties, including new seasonal offerings. We hope to make it even easier for consumers to see all the ways we’re doing things right, as well as capture the fun and whimsy that is at the core of Clipper Tea.”
According to Clipper Tea, more and more consumers are seeking out brands like Clipper Tea that provide details on where their tea is coming from, how the product supports the livelihoods of those who make it, and how the product or packaging is environmentally friendly.
The brand’s new packages feature striking black cups in place of the original white on the colorful boxes Clipper Tea is known for, with updated, playful ingredient illustrations above each, and more prominent displays of Organic, Non GMO, Certified B-Corp and Fairtrade certifications.
Additionally, the flavor names of each variety now more clearly celebrate what’s inside each box. For example, “Big Ben'' is now Organic English Breakfast Black Tea. Each box also has prep directions for optimal enjoyment.
“We wanted to meet U.S. consumers where they are, recovering from a global pandemic and with little time to research every product in their grocery carts,” said Tandy. “By making Clipper Tea differentiators more distinguished on each box, and celebrating the ingredients in each variety, consumers will be able to easily see that Clipper is truly making better cuppas.”
New Flavors for Year-Round Enjoyment
As the Clipper Tea brand expands in the United States, it has optimized its SKU range to better meet the desires of the next generation of U.S. tea drinkers.
Each flavor is blended in Dorset, England, by Clipper Tea’s expert team to create unique, bright and bold flavor profiles.
The new, on-trend flavors include:
- Organic Earl Grey Black Tea: Light and refreshing with the delicious and distinctive citrus zing of Bergamot
- Organic Orange & Turmeric Herbal Tea: Filled with bursts of delicious fruity orange and invigorating turmeric
- Organic Green Tea & Lemon: Light, crisp and highly refreshing green tea with a delicious lemony citrus zing
The winter range includes:
- Organic Winter Apple & Cinnamon Herbal Tea: Gently spiced with apple, cinnamon and hints of lemongrass
- Organic Winter Berries Herbal Tea: Fruity and warming with clover, star anise and cinnamon
Existing flavors Big Ben, Strawberry Fields and Main Squeeze will also be getting new looks and names, as well as a more prominent display of organic certification. Clipper Tea fans can now find these favorites as Organic English Breakfast Black Tea, Organic Strawberry & Elderflower Herbal Tea and Organic Lemon & Ginger Herbal Tea.
A Commitment to Sustainability
Cliiper Tea said its rebranded and new varieties will continue to uphold Clipper Tea’s commitment to sustainability, using plant-based, biodegradable, unbleached and Non-GMO tea bags. The company was one of the world’s first tea brands to develop recyclable boxes and recyclable and biodegradable individual tea bag envelopes.
In addition to the earth-friendly packaging, the U.K.-based factory where the tea is blended is carbon neutral and 98 percent of factory waste is recycled, with tea waste used to generate green energy.
Clipper Tea is also one of the world’s biggest buyers of Fairtrade certified tea, supporting more than 114,000 farmers, workers and their families across the globe.
All of the continuing and new Clipper Tea flavors are USDA Organic, Non-GMO Project Verified and Certified B-Corp, with all black and green teas Fairtrade certified. They are available for purchase in select retailers across the country and on Amazon, with distribution increasing through 2022.
To learn more about Clipper Tea, visit Clipper-Teas.us.
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World Tea Conference + Expo, March 27-29, 2023
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