Hamburg-based WorléeNaturProdukte is dedicated to producing high-quality fruit and herbal tea blends that cater to the needs of their customers. With a passion for tea and a commitment to sustainability, the company has become a leading supplier for over 170 years.
Thanks to its modern research and development team, which includes a team of experts who stay on top of new trends and customer and supplier feedback, Worlée is constantly developing new tea blends. What’s more, the company takes into consideration benefits for the human body and uses sustainable and healthy ingredients in all its blends.
Worlée offers a wide range of individual raw materials and develops, produces and distributes standardized blends. For Worlée, tea blends are the result of using the best possible raw materials, high-quality refinement and inspiring recipes.
Staying up to date on consumer trends is a key way the research and development team concocts such creative blends. Research shows consumers want healthy, enjoyable and varied nutrition. There has been a movement by consumers toward more conscious moments of enjoyment. That’s where organic tea and cold infusion blends play an important role. These concepts can be used, for example, as a base or filler for mocktails and as a food-pairing companion for dinner.
Creating Custom Tea Blends
Worlée also offers customized tea innovations based on customer requirements. The research team works closely with customers to determine the perfect formulation, taking into consideration preferences and the benefits that the blend will have for the body. From large corporations to medium-sized enterprises, Worlée works with any type of company to create unique concepts based on individual requirements.
Worlée has an in-house pilot plant that plays a significant role in the production process. The pilot plant can be used to test small batches of tea blends to ensure that the final product is of the highest quality and meets customer expectations.
The range of services includes:
- Workshops to develop new ideas and concepts or to support customers in optimizing their existing products.
- Process technology using a state-of-the-art technical center provides many solutions for development projects, with professional machinery creating flexibility to meet customer requirements.
- Formulation/application development to create new custom formulations and tea blend ideas.
- Modification, working together to optimize and further develop existing formulations, particularly taking into account the changing needs of consumers.
- Product and thematic training sessions help companies understand more about dried raw materials and processes. These training sessions provide detailed information about origins, characteristics and application processes of products.
- After sales service to provide additional consultation and support services in the areas of international supply chain management, logistics and quality assurance.
Additionally, cold brew teas are one area of opportunity for tea companies. In fact, Worlée has seen this category grow 25% year over year. Cold brew teas are becoming increasingly popular due to their smooth and refreshing flavor. However, producing cold brew teas requires a different quality of raw materials and production process to avoid any health risks related to micros. To meet consumer demand, Worlée is exploring lemonade teas, fruity blends and high-intensity flavors as an alternative to traditional tea. Worlée has the expertise to guide tea companies looking to break into the cold brew marketplace.
Certifications and Sustainability
Sustainability is one of the biggest goals for Worlée. It starts with offering safe products in a sustainable supply chain at all times. For this reason, Worlée relies on long-term partnerships with selected suppliers around the world.
Worlée has been organic certified since 1999 and has since acquired many certifications in fair practices, including: Fair Trade, Fair for Life, Fair Wild, Rainforest Alliance and Naturland. Fair suppliers and farmers are prioritized for long-term partnerships with Worlée to ensure sustainability practices are maintained.
In 2009, Worlée joined the Supplier Ethical Data Exchange (Sedex), an organization of companies committed to improving ethical trade. Sedex aims to encourage organizations to improve the lives of the people they impact. It does this by paying fair wages, having transparent working conditions and complying with various environmental guidelines. Using the SMETA-4-pillar concept (Sedex Members Ethical Trade Audits), the efforts of participating companies are put to the test. Since its membership almost 15 years ago, Worlée has successfully completed various audits according to the four pillars of SMETA, demonstrating its impeccable social responsibility.
Learn More
Worlée is a company committed to innovation and sustainability in the world of tea blends. Backed by a modern research and development team and an in-house pilot plant, Worlée is poised for long-term innovation and creativity, making it the perfect partner for tea companies looking for custom solutions and new opportunities as trends evolve and emerge. Worlée’s commitment to sustainability is evident in various certifications and its priority on long-term partnerships with suppliers and farmers.
If you’re interested in experiencing the art of tea blending, visit the WorleeNaturProdukte website. Worlée offers a wide range of tea blends, including customized options based on your preferences. Don’t miss the opportunity to try Worlée’s unique and sustainable tea blends!