Europe

Black Tea Earns Endorsement from European Food Safety Authority

The European Food Safety Authority (EFSA) has awarded Unilever a positive opinion on its heath claim that black tea improves people’s attention span. The EFSA endorsement is a first involving tea. The head of Unilever R&D and lead scientist, Dr. Amelia Jarman said the claim is based on company research involving human trials. Unilever...

Budding Products: Starbucks Adds New Teas to International Menus

Starbucks Japan Debuts Earl Grey Tea Cream Frappuccino Starbucks Japan is offering its Earl Grey Tea Cream Frappuccino for a limited time, reports Bustle. This new beverage, which blends Earl Grey tea, milk and ice and is topped with sweet honey cream, is timely for a spring release when customers typically make the switch...

Budding Products: Europeans Offer New Teas

Russell Crowe Launches Tea Line Russell Crowe just launched a line of bagged tea in collaboration with Yorkshire Tea, reports Cetus News. The actor and musician recently gave boxes of Crowe’s Tea to fans at performances during his U.K. tour with his band, Indoor Garden Party. The tea will be in supermarkets soon.  ...

British Spend $20,000 for a Lifetime of Tea

A survey of British tea drinkers finds they consume the equivalent of two bathtubs of tea annually and spend $20,000 (£12,500 ) over their lifetimes purchasing tea. Tea drinkers consume an average 17 cups a day totaling 70 gallons (265 liters) annually, according to results compiled by the Dreams Come True Charity. The charity...