In Part One of this series, tea industry experts and influencers offered their thoughts on some of the most important issues in the industry today. Part Two continues the dialogue with more pundits.
Tag:
Future of Tea
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What are the most important issues in the tea industry today? In part one of this multi-part series, World Tea News asks some of the industry’s leading experts to share their thoughts.
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“Tea has seemingly emerged as a key ‘go to’ beverage,” says Peter Goggi, a World Tea Virtual Summit presenter and president of the Tea Association of the U.S.A and the Specialty Tea Institute. He’ll offer a state-of-the-industry report this October.
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Rona Tison of ITO EN chats about the World Tea Best of Awards, the popularity and future of matcha, and the upcoming World Tea Virtual Summit, among other topics.
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“Wouldn’t it be ironic if our only hope of saving tea as we know it was to embrace a method that we have been striving so hard to avoid?” ponders Nigel Melican.
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“As our market shifts at lightning speed, it’s critical for us in the tea industry to shift along with it. Perhaps that’s something that doesn’t come naturally to an industry as old as ours,” writes Shabnam Weber of The Tea and Herbal Association of Canada.