influencers

Tea Industry Influencers Talk Traditions that Capture Customers

World Tea News asked tea industry influencers: What traditions continue to capture customers? Here are their responses. High tech tea brewing continues to allure, but nothing replaces artisan, hand-brewed service. The increasing ubiquity of slow bars in fine cafes gives a perfect “in” for slow bar tea. And I think the two can co-exist...

Tea Industry Influencers Discuss Engaging New Customers

World Tea News asked tea industry influencers the following question: What we as an industry need to do to engage new customers? Here are their responses. Make, serve, explain and inspire people about your teas…. it’s is a powerful, simple, affordable way to ‘spreads the word of tea.’ You can tweet, post, write forever,...

Follow the Leaders: Online Tea Stores

Tea was mail-ordered for more than a century. Minimal weight and high margins (up to 70 percent) made it very popular in the early days of the internet. But industry signals are mixed on its future. Last fall Teavana closed its profitable online store (shortly after Starbucks closed its online store for coffee). At...

Tea Influencers Share Industry Threats and Solutions

World Tea News asked tea industry leaders for their insights regarding threats to the tea industry and they shared their feedback. Here we asked: What is the biggest threat the tea industry faces in the coming year and how can the industry overcome it? I see three main challenges facing the tea industry: The...