matcha

4 International Teas to Watch in U.S. Beverage Market

ROCKVILLE, Maryland—The genie is out of the (ready-to-drink) bottle when it comes to a growing number of U.S. consumers willing to try beverages from all over the world. A slowdown in immigration might reduce the speed with which the trend takes place, but in the long run, the U.S. will remain a nation of...

Budding Products: More Matcha in Multiple Formats

ITO EN Debuts 3 New Matcha Love Flavors Brooklyn-based ITO EN (North America) INC. has added three new flavors to its premium matcha LOVE Tea bag line, bringing the total up to six. The new matcha blends are: Blueberry+ Lavender, Peach+ Cinnamon and Turmeric+Yuzu. The other flavors in the collection are: Traditional, Apple +...

3 New Matcha Blends from World Tea Expo

Three top tea companies debuted innovative matcha blends at the World Tea Expo in Las Vegas June 12 to 14. ITO EN showcased the newest addition to its ready-to-drink Matcha LOVE line: Organic Ice-Steeped Cold Brew Unsweetened Cucumber + Mint + Matcha + Green Tea. With a light, smooth, refreshing flavor and no bitter...

Budding Products: More Matcha for Summertime

Pinkberry Introduces ‘A Perfect Matcha’ Scottsdale, Arizona-based Pinkberry launched a new frozen beverage just in time for summer. A Perfect Matcha is a perfect match of Pinkberry’s new Green Tea Lemonade frozen yogurt, pineapple and mango toppings and a sprinkle of matcha powder. It will be available through June 21. “The vibrant new Green...

Budding Products: New Carbonated Teas

Sanpellegrino Introduces Two New Sparkling Iced Teas Nestle Waters-owned Sanpellegrino has added its first organic beverages to its collection of sparkling drinks in Canada in the form of two new carbonated ready-to-drink teas. Sanpellegrino introduced the universally popular iced tea flavors of lemon and peach to its repertoire. The Sanpellegrino + Tea beverages are...

11 New Teas That Debuted at the Winter Fancy Food Show 2018

One of the most widely consumed beverages in the world, tea was strongly represented at the Winter Fancy Food Show held in San Francisco last month. Verdant matcha, a darling of the specialty food world over the past few years, was still a strong ingredient blended in beverages and foods alike. Also of note,...

Budding Products: Tea Forte Debuts Two Collections

The matcha trend is carrying into the new year as Tea Forte introduces its new Ceremonial Bowl Set and Matcha Single Steeps. The matcha is shade grown and harvested in the spring. “The launch of Tea Forte’s Matcha collection represents our continued commitment to wellness and cultivating all the potential mental and physical health...

Not All Powdered Green Tea is Matcha

As matcha has grown in popularity, some confusion has set in as to the difference between matcha and green tea powder. Here is some clarification. “There has been a lot of confusion in the industry that green tea powder is matcha and this is not true,” said tea expert Scott Svihula, owner of Hula...

Budding Products: Matcha for Wellness (PANATEA, T-Tox, Pukka)

PANATEA Launches Fortified Instant Matcha Latte: GLOW New York-based matcha purveyor, PANATEA, just launched GLOW, a single-serve instant matcha with Biotin and Chlorella. The company created the product in response to the demand of busy consumers who wanted a convenient matcha product suited for their lifestyles. “We’ve listened to our customers and formulated a...