VitaCup Launches Vitamin-Infused Bagged Teas
San Diego, California-based VitaCup added to its repertoire of vitamin-infused teas in April by offering bagged teas along with its new infused espresso capsules.
VitaCup enriches its beverages with a signature blend of vitamins B1, B5, B6, B9, B12, and D3, as well as antioxidants and superfoods. The tea bag collection contains this signature blend, tea leaves and ingredients specific to each of three flavors: the Genius Blend, the Beauty Blend, and the Probiotic Blend.
- Genius Blend has black chai tea with MCT, turmeric and cinnamon.
- Beauty Blend has herbal rooibos, collagen, biotin and folic acid.
- Probiotic Blend has sencha green tea, probiotics and aloe vera.
“With these new products, we are continuing to advance the morning cup with delicious, satisfying flavor, along with the boost of premium vitamins for even the most discerning coffee or tea drinker,” said Brandon Fishman, VitaCup CEO via press release. “Our new tea bags and espresso offerings will give consumers even more options to kick-start their day with dynamic value.”
The new infused tea line will be available at Wal Mart in June 2019.
Sugimoto Tea Company Introduces Barley Tea
Sugimoto Tea Company’s Redmond, Washington-based American division is introducing Mugicha, a roasted barley tea that is widely consumed in Japan during summertime.
Mugicha has a slightly sweet, nutty flavor that is smooth and non-astringent. It is conveniently packaged in tea bags and tastes good brewed either hot or cold.
Most often served cold, it is a light, refreshing caffeine-free beverage, that is perfect for the hot summer months and can be enjoyed by children and adults.
Sugimoto uses a species of barley, Rokujou Oomugi or “Six-Row Barley”, that is naturally low in gluten. With a gluten content of 17 parts per million (ppm), it falls below the threshold of what is considered safe for people with Celiac disease, 20ppm.
Zest Tea Expands its Distribution
Baltimore, Maryland-based Zest Tea will grow its retail presence to encompass more than 4,000 stores across the United States in response to consumer demand. This “high octane tea” is known for its high caffeine content and Zest Tea’s founders attribute the tea’s popularity to its ability to replace coffee and energy drinks.
The company’s bagged tea line debuted in 2017, selling in more than 2,000 locations, including major retail outlets such as Safeway and HEB.
Subsequently, Zest Tea’s sparkling ready-to-drink line has been distributed in the East Coast’s New York Metro and Mid-Atlantic regions and will continue to expand throughout the Northeastern U.S.
“Simply put, our growth has been fueled by consumer demand,” Founder and CEO of Zest Tea, James Fayal told Convenience Store Decisions. “Our rapid retail expansion is testament to our branding as a healthy and natural alternative in the energy drink space, directly in line with consumer trends.”
Fayal plans to keep pace with demand by providing Zest Tea’s bagged and RTD lines to current and new distribution partners.