January’s featured World Tea Academy course, ADV.02 Understanding the Organoleptic Experience, is being offered with a $40 discount for a limited time. The organoleptic experience is the sensory experience of tea. The course was designed to teach tea professionals about how people experience flavors.
Virginia Utermohlen-Lovelace MD created the course at the request of former World Tea Academy Director, Donna Fellman. Utermohlen-Lovelace, a Board-certified pediatrician, was on the faculty of Cornell University’s Division of Nutritional Sciences in Ithaca, New York for more than 40 years and has extensively studied the variables involved in how people experience flavors.
“There is so much conversation about tea as a health-giving drink, but it’s very clear that what matters about tea from the day-to-day experience of tea is what it tastes like, what its flavors are and how you experience those flavors” said Utermohlen-Lovelace. “So I created this course in order to give people an understanding of what they’re experiencing and why these experiences come about.”
The course examines the anatomy of the human organoleptic system, how the nervous system interprets the tea experience, and how teas interact with the nose, mouth and brain.
It also delves into the chemistry of tea and the principles of flavor—including astringency, bitterness and sweetness—as well as the relationships between five different teas’ chemical compositions and the human experiences of those teas.
Utermohlen-Lovelace feels this course is valuable for a few reasons. First of all, it is important for anyone in the tea industry to understand what they are experiencing when they sip their cup of tea, she said. Secondly, drinking tea leads to a certain mindfulness and this course encourages people to adopt is a mindful attitude towards tea as they are sipping it. “When you have a mindful approach you gain so much more from the actual experience of the tea,” said Utermohlen-Lovelace. She hopes students will gain an appreciation and understanding of tea beyond its cultivation. Furthermore, understanding the organoleptic experience brought forth from the variety of teas the course covers will give tea professionals a foundation for understanding individual preferences and be better prepared to talk about the teas they sell and explain the experience of each tea to clients.
ADV.02 is a prerequisite for World Tea Academy’s new course, ADV.15 Aromas of Tea Part 1: The Basics, which will launch for the first time in March 2020 and was also co-authored by Dr. Virginia Utermohlen-Lovelace. Additionally, ADV.02 a good foundation for the World Tea Academy courses that cover the flavoring, blending scenting and of teas: ADV.11, ADV 13, and ADV.14.
Click here to register for ADV.02 Understanding the Organoleptic Experience. Enter the code ADV240 when registering in order to receive the $40 discount.