TAZO launched its three new ready-to-drink iced teas nationwide in January. The teas are available in familiar TAZO signature flavors consumers love: Awake, Zen and Passion, which can now be enjoyed from convenient bottles.
The creation of this line is in response to the ever-increasing demand for ready-to-drink tea. Mintel’s 2019 Tea & RTD Teas Report states ready-to-drink tea currently represents a whopping 77% of the United States tea market and that between 2014 and 2019 RTD tea sales increased by 26%. TAZO is meeting consumer demands in terms of format and flavors.
The three flavors are TAZO’s best-selling bagged tea blends. Awake is a robust English Breakfast style blend of black teas; Zen is an invigorating mix of green tea, spearmint, lemon verbena, and lemongrass; and Passion is a vibrant infusion of hibiscus, orange peel, rose hips, lemongrass and cinnamon.
Marianne Ross, Marketing Director, PepsiCo (for TAZO) said, “Based on consumer tastes and preferences, we uncovered a new opportunity with this new line of Ready to Drink teas, to take flavors TAZO consumers already know and love in tea bag format and make them available to enjoy either on the go, or at home with TAZO’s first-ever Ready to Drink multi-serve offering.”
The collection also establishes a healthy benchmark. All of the blends in the collection are certified USDA Organic by Oregon Tilth Certified Organic. TAZO is conscientious about sourcing premium ingredients worldwide and have not added any artificial flavors or preservatives to the teas. At 5g/100mL, each single-serve bottle of tea contains nearly 30% less sugar than other TAZO ready-to-drink blends.
Furthermore, TAZO sets an environmentally conscious example by being one of the first widely distributed iced tea brands to manufacture its bottles from 100% post-consumer recycled plastic, according to the company.
The delightfully delicious teas are available in single-serve 12-ounce bottles and multi-serve 42-ounce bottles. The collection is currently distributed to Target, other large grocery outlets and select convenience stores and can be found exclusively in the refrigerated section.
TAZO may expand the line in the future to include other flavors.