BOULDER, Colo.
Cooper Tea Company launched its line of B.W. Cooper’s All-Natural Iced Tea Concentrate family-sized bottles exclusively this week on multi-channel retailer HSN.
Founder and CEO Barry W. Cooper, an International Tea Master, appeared on the program Sept. 5 and can be seen on hsn.com.
"We had 1020 bottles on offer and 1020 sold!," says Cooper. "Orders were still coming in as we sold out!"
The concentrate is sold in one-quart bottles that easily fit in the refrigerator door. Each bottle makes eight gallons of brewed iced tea.
Cooper Tea brews and concentrates the tea from premium tea leaves sourced from around the world. Cooper demonstrated how to mix the concentrate with water to make a pitcher of iced tea that tastes like it was fresh-brewed at home. B.W. Coopers contains no added flavors, colors, or preservatives. Unopened bottles do not need refrigeration. The HSN special event retail price was $29.99 for two.
Bottles are eco-friendly and contain the equivalent of sixty 16.9 oz single-serve bottles at a cost of $0.12 per 8 oz serving, he says.
“Launching our new product on HSN is an exciting next step for us,” says Cooper. “In partnering with a retail giant like HSN, we are able to reach out to a new audience of shoppers who will appreciate the value, convenience and quality of our iced tea concentrates.”
Cooper chairs the Tea Association of the USA Inc. and is also CEO of Stassen North America. B.W. Cooper, the first USDA-certified organic bag-in-box tea concentrate is available at more than 10,000 restaurants and food service outlets across the country. To learn more visit www.CooperTea.com.