New data from Beverage Marketing Corporation suggests that the market for liquid refreshment in the United States had faster growth in 2015 than in 2014. In fact, the market growth was better than has been seen for a few years.
Bottled water continued to be a strong factor in these sales. Analysts believe water could take the number one slot in beverages by volume in 2016, knocking carbonated soft drinks out of first. The strength of the overall economy also played a role. The volume of liquid refreshment beverages sold in 2015 neared 32 billion gallons.
Energy drinks and ready-to-drink coffee had strong growth. Carbonated soft drinks and fruit drinks were stagnant. Sports drinks returned to their previous volume records after a few years of dropping numbers.
Ready-to-drink tea continued to add to its market share with a 6.1% increase in sales by volume in 2015.
Previously Nielsen had reported that liquid tea had shown massive dollar growth of 17.3% in 2015. Refrigerated liquid tea had grown 13.5%.
SOURCE: Press release