Brad Angevine has joined ITO EN as general manager of product and assistant of EVP.
Prior to joining ITO EN Angevine was Senior Vice President of Marketing at Apple & Eve where he lead the marketing team for more than a decade. He was instrumental in launching their highly successful Fruitable line of fruit and vegetable juices, the Organics line and with the acquisition of the Northland brand portfolio in 2005. He worked previously at Parmalat USA, Best Foods Baking Division (Unilever), and Motts USA (Dr. Pepper/7-Up).
"Brad's experience in the beverage industry will be a significant asset as we continue to build the ITO EN beverage portfolio in North America," said Jim Hoagland, executive vice president of sales & marketing.
With consumer demand for healthier beverages, ITO EN's tea beverages are gaining rapid distribution in the marketplace. A pioneer and leader in the unsweetened tea market for more than 10 years; ITO EN's award-winning lines of TEAS' TEA® is becoming popular with the health-conscious consumer for its all-natural meticulously brewed teas and refreshingly clean finish.
"I am excited to join the ITO EN team and be a part of the company's growth trajectory. I look forward to contributing my experience to help achieve the company's goals and its long term strategy," said Angevine. Learn more at www.itoen.com