Budding products: Refreshing Summertime Teas

ITO EN Launched Oi Ocha RTD Tea

ITO EN  introduced its new organic Oi Ocha ready-to-drink tea to the United States market at the Summer Fancy Food Show June 29-July 2 in New York City. The refreshing tea is made from USDA-certified organic whole green tea leaves, purified water and natural vitamin C (ascorbic acid), and without artificial flavors or colors. It is packaged in recyclable PET bottles. “With the organic market growing exponentially, we knew we had to offer an organic Oi Ocha to meet consumer demand and the changing lifestyle” said Rona Tison, executive vice president of corporate relations and public relations via press release. “Oi Ocha not only offers an authentic taste of Japan, but provides natural catechin tea antioxidants, and health and wellness in a convenient ready-to-drink bottle.”

Natalie’s Orchid Island Juice Co. Introduces New Brewed Tea Blends

Fort Pierce, Florida-based Natalie’s Orchid Island Juice Co. offers three new bottled tea and juice blends: Matcha Lemonade, Peach Green Tea and Pomegranate White Tea. The beverages contain minimal ingredients: water, tea, lemons and/or fruit, and cane sugar. “We are excited to offer our customers the authenticity of brewed tea in our ready-to-drink tea selections,” Marygrace Sexton, founder and CEO of Natalie’s, stated in a press release. “And our new twist on lemonade brings back the genuine refreshment along with several health benefits.” The new beverages are available at select retailers. 

Lipton Adds Two Flavors to Fruit-infused Iced Tea Bags

Unilever’s Lipton brand added two new flavors to its collection of fruit-infused herbal bagged teas. The new Strawberry-Watermelon and Mango flavors are packaged in family-sized packs of 16 tea bags for brewing. “They’re the perfect addition to any summertime family meal, from BBQs to picnics,” said George Hamilton, tea director at Unilever in a press release. “We know families are looking for delicious alternatives to water that are healthy, and families will enjoy.” The teas are free of caffeine, added sweeteners and artificial flavors, while they contain hints of chamomile and other herbal flavors. The new teas are available across the United States.

Coffee Bean & Tea Leaf Offers New, Limited-edition Cold Brew Teas

In June, the Coffee Bean & Tea Leaf launched two new limited edition cold brew tea flavors. Mango Cold Brew Tea and Black Cherry Cold Brew Tea will be available through August 26. The company offers two other cold brew tea flavors year-round: Raspberry Cold Brew Tea and Peach Jasmine Cold Brew Tea.