Zast Foods and Toronto-based QOL Programs Inc. are introducing Nourishtea in key U.S. markets.
Nourishtea founder Avi Markus is returning to the company to lead the expansion. The brand launched in 2008 and is well established in Canada.
“I’m thrilled to be back involved with this exceptional brand, and I am confident that it will do extremely well in the U.S.,” said Markus. The tea set in the natural grocery channel “is ready for a contemporary and quite frankly, exciting loose leaf brand, with an honest value proposition,” he said. AJ Letizio Sales and Marketing is assisting the launch. Nourishtea is part of the Buyer’s Best Friend wholesale network www.bbfdirect.com.
Learn more: www.nourishtea.ca