With a robust growth of 45-plus percent over the past 10 years, the tea market pattern has remained stable concerning the share out between black and green tea, with roughly two-thirds for black and one-third for green tea. Among the black tea drinkers, a vast majority will add milk, in particular the British, Irish and Dutch, as well as Indians, who often brew their tea in milk.
Plain Milk Tea vs. Spicy Milk Tea
The History of Masala Chai
Chai’s Growing Popularity in Western Markets
The History of Masala Chai
Chai’s Growing Popularity in Western Markets
Tea and Coffee Trade Journal