Describing themselves as a “discovery commerce platform,” Birchbox aims to introduce customers to a fresh array of beauty and lifestyle products. Subscribers receive a box each month with an assortment of recommended products and Harney & Sons tea will be part of that collection.
February will be the first month that Harney & Sons tea sachets make an appearance in Birchbox shipments. The Paris, Organic Bangkok, Mint Verbena and White Vanilla Grapefruit flavors will be offered in some boxes. Should they wish, subscribers will then have the option of purchasing the tea through the Birchbox website. Fifteen Harney favorites will be available through the Birchbox shop.
Harney & Sons tea will be included as samples two more times through this partnership. Other teas that have made an appearance through Birchbox include Kusmi, Ahmad and Tea Forte.
Thirty year old Harney & Sons is having an exciting 2014 so far. Also announced this week, Harney’s SoHo tea shop was included in Food & Wine Magazine’s list of The World’s Best Tea Shops. This slick tea venue, located at 433 Broome Street in New York City, opened in 2010 and offers more than 250 types of tea with a tasting bar, retail space, and a cafe featuring light snacks like savory and sweet scones, lapsang gravlax on crackers and tea ice creams.