ITO EN has announced plans to partner with PT Ultrajaya Milk Industry & Trading Company, Tbk, an Indonesian-based beverage manufacturer to expand into South Asian markets. This joint venture, located in Jarkata, is planned to be operational by September of 2013.
In an official announcement, ITO EN has stated that the purpose of the partnership is to “expand our ITO EN brand awareness in Indonesia undergoing an upturn of consumer confidence and prospective of further growth in the market”.
The non-alcoholic beverages will be manufactured by PT Ultrajaya Milk Industry & Trading Company, Tbk and sold in ITO EN’s wholesale channel.
SOURCE: ITO EN
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